ESSCA School of Management

AI-Powered Personal Branding Specialization

ESSCA School of Management

AI-Powered Personal Branding Specialization

AI-Powered Personal Branding.

Create an authentic professional profile to strengthen your digital visibility with GenAI

What you'll learn

  • Unlock new professional opportunities by creating a Professional Profile that communicates your value to employers and professional networks.

  • Accelerate your career by communicating your skills, experience, and value more effectively to employers, clients, and professional networks.

  • Strengthen your professional visibility by using GenAI to analyze, improve, and manage your online presence while staying authentic and credible.

  • Support your career growth by communicating effectively in emails, meetings, interviews, and presentations.

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Taught in English
Recently updated!

October 2026

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  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from ESSCA School of Management

Specialization - 3 course series

What you'll learn

  • Build your Professional Profile by identifying your experiences, strengths, skills, contributions, and interests to accelerate your career.

  • Create a Professional Profile that communicates your value to employers and professional networks to unlock new professional opportunities.

  • Use GenAI to strengthen your Professional Profile and present yourself with greater confidence.

  • Define your Professional Value Proposition to clearly explain how your skills, strengths, and contributions create value for others.

Skills you'll gain

Category: Digital Communications
Category: LinkedIn
Category: Self-Awareness
Category: Value Propositions
Category: Adaptability
Category: Professional Networking
Category: Web Presence
Category: Personal Development
Category: Generative AI
Category: Storytelling
Category: Branding
Category: Professional Development

What you'll learn

  • Tell your professional story clearly and memorably to strengthen your career development and professional opportunities.

  • Communicate your skills, experience, and value more effectively to employers, clients, and professional networks.

  • Write professional messages and adapt your communication to different situations, such as emails, meetings, interviews, and presentations.

  • Use Generative AI to prepare professional conversations, improve communication, and present yourself with greater confidence.

Skills you'll gain

Category: Presentations
Category: Active Listening
Category: Persuasive Communication
Category: Storytelling
Category: Strategic Communication
Category: AI literacy
Category: Responsible AI
Category: Communication
Category: Professional Networking
Category: Generative AI
Category: LinkedIn
Category: Interpersonal Communications
Category: Verbal Communication Skills
Category: Professionalism
Category: Business Correspondence
Category: Communication Planning
Category: Oral Expression
Category: Personal Development
Category: Professional Development
Category: Digital Communications

What you'll learn

  • Understand how your digital presence influences professional opportunities and shapes how others perceive you online.

  • Build a consistent and authentic professional identity across LinkedIn, professional profiles, and other digital platforms.

  • Create professional bios, introductions, and content that showcase your expertise and strengthen your professional visibility.

  • Use Generative AI to analyze, improve, and manage your online presence while staying authentic and credible.

Skills you'll gain

Category: Professional Development
Category: Social Media
Category: LinkedIn
Category: Value Propositions
Category: Personal Development
Category: Writing
Category: Generative AI
Category: Digital Analysis
Category: Web Presence
Category: Responsible AI
Category: Social Media Content
Category: Brand Strategy
Category: Digital Communications
Category: Strategic Communication
Category: Content Development and Management
Category: Thought Leadership
Category: Professional Networking
Category: Digital Brand Strategy
Category: Branding

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Orsolya Sadik-Rozsnyai
ESSCA School of Management
6 Courses192 learners

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