SkillUp

AI SEO: Mastering Generative Engine Optimization (GEO)

SkillUp

AI SEO: Mastering Generative Engine Optimization (GEO)

This course is part of multiple programs.

Rajesh Menon
SkillUp

Instructors: Rajesh Menon

What you'll learn

  • Learn to draft content that gets noticed by leading AI search platforms, including Google AI Overviews, Bing Copilot, Perplexity, and ChatGPT

  • Develop a clear understanding of how SEO has evolved into AI-powered SEO, reshaping visibility, discovery, and user intent

  • Compare traditional SEO with AI-driven SEO by exploring entities, topical authority, and GEO strategies in action

  • Evaluate GEO performance by working with real datasets and uncover new opportunities to optimize for AI-driven results

Details to know

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Assessments

4 assignments

Taught in English

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  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 2 modules in this course

This module introduces the evolution of SEO in the age of AI. Starting with a historical overview, from keyword-stuffing to semantic SEO, it progresses to today's AI-driven discovery systems. You will learn how AI engines like Google SGE and Perplexity are transforming search, shifting focus from keywords to user intent and from web pages to direct answers. The module also explains how AI understands content through entities, context, and topical authority, showing why traditional SEO strategies alone are no longer enough. Through videos, readings, and interactive labs, you will gain a practical understanding of AI SEO and why it is essential for the future of digital marketing.

What's included

4 videos2 readings2 assignments5 plugins

This module introduces Generative Engine Optimization (GEO), the practice of optimizing content for AI-powered search engines rather than traditional ones. You will learn how AI systems generate answers, the content formats they prioritize (such as FAQs, summaries, authoritative lists, and schema-rich data), and strategies for positioning your brand to be cited in AI-generated responses. The module includes practical exercises in restructuring content to meet AI-friendly standards and explores the ethical considerations of GEO, including the balance between automation and human oversight. You will also learn techniques to evaluate GEO performance through competitor analysis and hypothetical datasets, gaining hands-on experience in measuring visibility in AI-driven search results.

What's included

6 videos3 readings2 assignments6 plugins

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Instructors

Rajesh Menon
5 Courses18,292 learners

Offered by

SkillUp

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