What a great certifie! I would like to recommend all of you who are seeking a first step to start learning about a market research study.
Research Proposal: Initiating Research
Research Proposal: Initiating Research
This course is part of Market Research Specialization
Instructor: Jim Fong
75,832 already enrolled
What you'll learn
Determine possible market research constraints and be able to determine the appropriate questions to ask in the research planning process
Assess the credibility and value of secondary research
Apply basic sampling theory to a given situation
Compose a professionally packaged research plan or proposal
Skills you'll gain
- Qualitative Research
- Research Methodologies
- Client Services
- Proposal Writing
- Data Collection
- Marketing
- Target Audience
- Request for Proposal
- Business Writing
- Quantitative Research
- Proposal Development
- Market Research
- Sample Size Determination
- Research
- Sampling (Statistics)
- Decision Making
- Research Design
- Surveys
- Feasibility Studies
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Market Research Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
- 5 stars
68.52%
- 4 stars
24.52%
- 3 stars
3.47%
- 2 stars
1.15%
- 1 star
2.31%
Showing 3 of 950
PL
5.0
Reviewed on Apr 19, 2021
MR
5.0
Reviewed on Jul 29, 2020
Very practical and applicable. I learned a lot and enjoyed this class. Thanks for making this course available for learners like us.
RR
4.0
Reviewed on May 30, 2020
Nice one. It really helped me a lot in learning about market research. I have gained some new ideas from this course. Thank You.
Explore more from Business
Queen Mary University of London
Coursera
University of California, Davis
