This course unlocks the power of Artificial Intelligence for modern digital marketing, teaching you the invaluable techniques used by leading brands. Upon completion, you will be able to apply generative AI tools like ChatGPT, Gemini, and Copilot to develop data-driven content strategies, create engaging social media posts, and optimize your website for search engines. You will master the art of prompt engineering and learn to build reusable workflows that streamline your everyday marketing tasks, from content creation to competitive analysis.
Digital Marketing with AI
Digital Marketing with AI
Instructor: Anton Voroniuk
Access provided by Abu Dhabi National Oil Company
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
5 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Develop data-driven content strategies and create engaging posts using ChatGPT, Gemini, and Copilot and other GenAI tools.
Use AI for customer segmentation, predictive analytics, and hyper-personalized campaigns across channels.
Create visually consistent, brand-aligned images and videos using AI creative tools and workflows.
Skills you'll gain
- Artificial Intelligence and Machine Learning (AI/ML)
- Search Engine Optimization
- Personalized Service
- Email Marketing
- Advertising Mail
- Content Creation
- Marketing Automation
- Digital Marketing
- Content Development and Management
- Artificial Intelligence
- Microsoft Copilot
- Web Analytics and SEO
- AI Personalization
- Social Media Content
- Content Strategy
- Responsible AI
Tools you'll learn
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
Recently updated!
March 2026
See how employees at top companies are mastering in-demand skills
There are 7 modules in this course
Learn the fundamentals of artificial intelligence in marketing, explore key generative AI tools, and discover how to build reusable prompt workflows for everyday marketing tasks.
What's included
5 videos1 reading
Explore how AI tools can help marketers develop content strategies, generate content calendars, analyze competitors, and produce engaging brand-aligned content across platforms.
What's included
6 videos2 readings1 assignment
Discover how to use AI to create long-form content, optimize websites for SEO, and repurpose content efficiently across multiple digital channels.
What's included
4 videos1 reading
Understand how AI enables advanced customer segmentation, predictive analytics, and personalized marketing experiences throughout the customer journey.
What's included
4 videos1 reading1 assignment
Learn how AI can enhance email marketing and advertising performance by optimizing messaging, improving engagement, and generating high-performing campaign content.
What's included
5 videos1 reading
Explore how AI-powered tools can generate images, videos, and social media creatives while maintaining visual consistency and brand identity.
What's included
6 videos2 readings1 assignment
Bring everything together by building AI-driven marketing workflows while understanding ethical considerations and the strategic role of AI in modern marketing.
What's included
3 videos1 reading1 assignment
Instructor
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