Build a strong foundation in marketing, digital strategy, and search engine optimization (SEO). You’ll begin by examining the definition and evolution of marketing, from production-oriented approaches to customer-centric practices. You’ll then evaluate the marketing mix and internal and external environments to understand how they influence strategy.

As you progress, you’ll apply marketing research methods to market segmentation and communication strategies, differentiate marketing approaches, and examine brand positioning. You’ll also explore the origins and benefits of digital marketing, analyze global advertising trends, and compare digital marketing channels. Finally, you’ll define SEO principles, formulate measurable goals for organic search visibility, and implement on-page SEO techniques, including meta-tag optimization, mobile usability, and internal linking. Designed for learners who are new to marketing or want to strengthen their digital expertise, this introductory course uniquely connects the history and principles of marketing with practical SEO applications. Enroll to develop a strategic, consumer-focused approach to analyzing digital channels, optimizing websites, improving search visibility, and aligning SEO activities with business objectives.