This third and final course of the AI Product Management Specialization by Duke University's Pratt School of Engineering focuses on the critical human factors in developing AI-based products. The course begins with an introduction to human-centered design and the unique elements of user experience design for AI products. Participants will then learn about the role of data privacy in AI systems, the challenges of designing ethical AI, and approaches to identify sources of bias and mitigate fairness issues. The course concludes with a comparison of human intelligence and artificial intelligence, and a discussion of the ways that AI can be used to both automate as well as assist human decision-making.

Human Factors in AI

Human Factors in AI
This course is part of AI Product Management Specialization

Instructor: Jon Reifschneider
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210 reviews
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What you'll learn
Identify and mitigate privacy and ethical risks in AI projects
Apply human-centered design practices to design successful AI product experiences
Build AI systems that augment human intelligence and inspire model trust in users
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Reviewed on Aug 23, 2025
Clearly elaborate with examples making understand human factors in AI
Reviewed on Sep 16, 2023
It is an excellent course for anyone in the Data Science field.
Reviewed on Feb 14, 2026
This course gives a great overview of key considerations, that were not technical, but governance in building AI systems .
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