What does it mean to be a consumer in a consumer society? In this MOOC we think about marketing in terms of what marketing does rather than how we do it. It's not just a case of how we buy the products that are sold to us, but how we are affected by those products and the services that we encounter.
Consumption, Marketing and Culture
Consumption, Marketing and Culture
This course is part of Business and Marketing Strategies Specialization
Instructor: Alan Bradshaw
Access provided by African Leadership University
7,591 already enrolled
Gain insight into a topic and learn the fundamentals.
83 reviews
Beginner level
Recommended experience
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
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Shareable certificate
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Assessments
3 assignments
Taught in English
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This course is part of the Business and Marketing Strategies Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
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There are 3 modules in this course
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Reviewed on Mar 14, 2023
A simple way to understand the complexity of subject!
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