Communicate Effectively about Ethical Challenges in Data-Driven Technologies

This course is part of CertNexus Certified Ethical Emerging Technologist Professional Certificate

Instructor: Jennifer Fischer

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5 modules

Gain insight into a topic and learn the fundamentals.

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Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

5 modules

Gain insight into a topic and learn the fundamentals.

95 reviews

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Develop inclusive strategies to clearly communicate the business impacts of ethical risks to diverse stakeholders.
Design communication strategies that are diverse, equitable, and inclusive.
Design a crisis communication plan to manage internal and external stakeholders during an ethical controversy.

Skills you'll gain

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Assessments

4 assignments¹

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Taught in English

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This course is part of the CertNexus Certified Ethical Emerging Technologist Professional Certificate

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There are 5 modules in this course

Leading a data-driven organization necessitates effective communication to create a culture of ethical practice. Communication to stakeholders will guide an organization's strategy and potentially impact the future of work for that organization or entity. It is not enough to talk about ethical practices, you need to to relate their value to stakeholders. Building out strategies that are inclusive and relatable can build public trust and loyalty, and knowing how to plan for a crisis will reduce the harm to such trust and loyalty.

In this fourth course of the CertNexus Certified Ethical Emerging Technologist (CEET) professional certificate, learners will develop inclusive strategies to communicate business impacts to stakeholders, design communication strategies that mirror ethical principles and policies, and in case of an ethical crisis, be prepared to manage the crisis and the media to reduce business impact. This course is the fourth of five courses within the Certified Ethical Emerging Technologist (CEET) professional certificate. The preceding courses are titled Promote the Ethical Use of Data-Driven Technologies, Turn Ethical Frameworks into Actionable Steps, and Detect and Mitigate Ethical Risks.

The first module in this course begins by covering the ethical risks a data-driven organization faces, the impacts those risks have on the business, as well as strategies for communicating these ideas. Effective communication to a diverse array of stakeholders is crucial for maintaining their trust, as well as for fostering a culture of ethical business practices.

What's included

16 videos2 readings1 assignment1 discussion prompt

16 videos Total 84 minutes

Communicate Effectively about Ethical Challenges in Data-Driven Technologies Course Introduction 4 minutes
CEET Specialization Introduction 8 minutes
Course Welcome & Success Tips 3 minutes
Communication Is Key 3 minutes
Ethical Risk Categories 8 minutes
Communicate Ethical Risks 8 minutes
Stakeholders 6 minutes
Risks to the Individual 8 minutes
Risks to the Organization 3 minutes
Risks to Society 6 minutes
Business Impact Assessments 6 minutes
Social Impact 6 minutes
Organizational Reputation 3 minutes
Consumer Trust 3 minutes
Liability 4 minutes
Regulatory Obligations 5 minutes

2 readings Total 7 minutes

Overview 2 minutes
Get help and meet other learners. Join your Community! 5 minutes

1 assignment Total 30 minutes

Communicating the Business Impacts of Ethical Risks 30 minutes

1 discussion prompt Total 10 minutes

Reflect on What You've Learned 10 minutes

Now that you understand the importance of communicating ethical risks and their impacts, you'll be able to start designing more in-depth communication strategies for addressing those issues. These strategies will enable you to promote your ethical principles and activities to both internal and external stakeholders.

What's included

15 videos1 reading1 assignment1 discussion prompt

15 videos Total 65 minutes

The Importance of Diversity, Equity, and Inclusiveness 3 minutes
Diverse, Equitable, and Inclusive Communication Strategies 3 minutes
Organizational Philosophy 3 minutes
Mission and Vision Statement 3 minutes
Disclosure Statements 2 minutes
Corporate Reporting 6 minutes
Diverse Data Ecosystem 4 minutes
Diversity as Strategic AI Maturity 6 minutes
Media Campaigns 6 minutes
Public Education Campaigns 6 minutes
Social Media 4 minutes
Media Inquiries 5 minutes
Press Conferences 6 minutes
Press Releases 5 minutes
Press Packs/Kits 4 minutes

1 reading Total 2 minutes

Overview 2 minutes

1 assignment Total 30 minutes

Designing Communication Strategies 30 minutes

1 discussion prompt Total 10 minutes

Reflect on What You've Learned 10 minutes

Ethical crises are inevitable, no matter how diligent you are in your ethical business practices. You need to plan for this eventuality by ensuring you have a robust and effective crisis management process in place. Communication is a critical portion of crisis management, as it ensures that stakeholders are kept informed of the facts and not led astray by misinformation.

What's included

12 videos1 reading1 assignment1 discussion prompt

12 videos Total 60 minutes

The Importance of Planning for an Ethical Crisis 3 minutes
Crisis Management 9 minutes
Crisis Communications 5 minutes
Crisis Communication Team 4 minutes
Spokesperson Training 4 minutes
Notification Systems 2 minutes
Vulnerability Audit 5 minutes
Business Continuity Plans 5 minutes
Disaster Recovery Plans 6 minutes
Incident Response Plans 6 minutes
Reputational Risk Management 6 minutes
Post-Crisis 5 minutes

1 reading Total 2 minutes

Overview 2 minutes

1 assignment Total 30 minutes

Managing a Crisis, Communicating Critical Messages, and Ensuring Business Continuity 30 minutes

1 discussion prompt Total 10 minutes

Reflect on What You've Learned 10 minutes

You've learned about general principles of crisis management, particularly how to maintain communications with internal stakeholders. But there's another, equally important entity that you need to communicate with during and after a crisis: the media. The media can often be the deciding factor in the continued success of your organization in the event of an ethical crisis.