Paid Advertising Across 9 Social Media Platforms is built on a simple premise: paid social advertising is no longer about mastering a single platform. Successful marketers need to understand where different audiences spend their time and how to choose the right advertising channel for each campaign objective. This paid advertising course gives digital marketers, paid-media specialists, business owners, freelancers, and aspiring performance marketers a practical approach to online advertising across nine major social platforms: Facebook, LinkedIn, TikTok, X, Pinterest, Quora, Reddit, Snapchat, and ShareChat. You will learn how to plan, launch, track, and optimize paid ad campaigns while comparing each platform's approach to targeting, ad formats, conversion tracking, and reporting.
Paid Advertising Across 9 Social Media Platforms
Paid Advertising Across 9 Social Media Platforms
Instructors: Starweaver
Access provided by Columbia State Community College
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Effective paid advertising today demands fluency across multiple platforms, not reliance on a single one like Meta.
Every paid ad campaign follows a similar arc regardless of platform: account setup, audience, creative development, tracking, and optimization.
Conversion tracking and custom audiences form the operational backbone of every paid advertising platform.
Platform selection should be driven by audience and objective, not by habit or familiarity.
Skills you'll gain
- Performance Reporting
- Campaign Planning
- Media Planning
- Social Media
- Advertising Campaigns
- Business Marketing
- Social Media Strategy
- Marketing Budgets
- Campaign Management
- Digital Media Strategy
- Digital Advertising
- Paid media
- Social Media Campaigns
- Social Media Marketing
- Digital Marketing
- Target Audience
- Social Media Management
- Content Performance Analysis
- Bidding
Tools you'll learn
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
Recently updated!
August 2026
See how employees at top companies are mastering in-demand skills
There are 9 modules in this course
Instructors
Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Explore more from Business
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.