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Learner reviews & feedback for Building Generative AI Capabilities

4.335 reviews

About this course

The Building a Generative AI Capabilities course provides you with the holistic insights of AI in marketing and the impact of the internal and external strategic considerations of AI to support and sustain marketing strategies. You will learn how to successfully develop an AI strategy and roadmap for your organization using the AI Marketing Canvas and understand how the AI Marketing Canvas supports AI from a non-traditional data-based approach as a competitive advantage. You will also learn how key ethical considerations affects AI in marketing. This course is ideal for marketing professionals looking to stay ahead of the competition and develop or refine their AI strategy and roadmap for their marketing organization.

Featured reviews

5.0Reviewed Dec 25, 2024

Course content and delivery is very good. Please add more gen AI case studies.

All reviews

Showing: 10 of 10

Katrin Heintschel

3.0

Reviewed Aug 15, 2024

only examples for large international companies with lots of financial power given, nothing for small businesses with low budget.

Umesh Choori

5.0

Reviewed Dec 26, 2024

Course content and delivery is very good. Please add more gen AI case studies.

MYRIAM HELENA GAITAN

5.0

Reviewed Dec 9, 2024

espectacular

Robert Lewis

5.0

Reviewed Jun 24, 2025

Incredible

Thiru Kumaran

5.0

Reviewed May 19, 2025

Good

zeyn

4.0

Reviewed May 16, 2025

needs improvment

Dave Drodge

3.0

Reviewed Aug 16, 2025

Good practical exercises but very repetitive in parts (all 4 courses have about 6 pages of instructions which you have to click through every time).

Ross Brannigan

3.0

Reviewed Mar 4, 2025

I completed the course but no certificate was issued. I was not auditing the course. Coursera is unfortunately not what it once was.

Peter Sutton

2.0

Reviewed Apr 4, 2025

A little dated. I did enjoyed the practical application assignments.

RUPESH KUMAR M

1.0

Reviewed Nov 19, 2025

The grades are wrong. Even after answering all the questions correctly, it says 40%, and I do not qualify, and I am unable to download the certificate because the course is incomplete because of the low score. In the course of AI, the AI is creating so many problems by giving wrong scores.