Growing your presence on Facebook requires a data-driven approach, strategic monetization, and a professional content portfolio. In this course, you’ll learn how to analyze content performance, optimize your strategy using Facebook insights, and explore monetization opportunities to generate revenue.
Facebook Optimization: Grow Your Presence
Facebook Optimization: Grow Your Presence
This course is part of Facebook Content Creator Pro Specialization
Instructor: Nina Ottaviano
Access provided by ExxonMobil
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Optimize your Facebook page for steady growth
Skills you'll gain
- Content Performance Analysis
- Social Media Strategy
- Analytics
- Key Performance Indicators (KPIs)
- Revenue Management
- Online Advertising
- Brand Marketing
- Data-Driven Decision-Making
- Social Media Content
- Social Media Marketing
- Promotional Strategies
- Content Strategy
- Marketing Analytics
- Performance Measurement
- Social Media Management
- Scalability
Tools you'll learn
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Facebook Content Creator Pro Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There is 1 module in this course
Growing your presence on Facebook requires a data-driven approach, strategic monetization, and a professional content portfolio. In this module, you’ll learn how to analyze content performance, optimize your strategy using Facebook insights, and explore monetization opportunities to generate revenue. You’ll start by diving into Facebook analytics, gaining the skills to track key performance metrics and refine your content based on real data. Then, you’ll explore monetization strategies, learning how to leverage Facebook’s revenue-generating features.
What's included
4 videos3 readings5 assignments
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
28 Courses 24,673 learners
Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Explore more from Business
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.