In this beginner-friendly course, learners discover how to use AI prompts and dynamic content blocks to create messages that resonate with different audiences.
Generate Personalized Content with AI Prompts
Generate Personalized Content with AI Prompts
This course is part of AI-Powered Modern Marketing Specialization
Instructor: ansrsource instructors
Access provided by ExxonMobil
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Beginner level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
Skills you'll gain
- Promotions and Campaigns
- Customer Communications Management
- Customer Engagement
- Prompt Engineering
- Marketing Communications
- Personalized Service
- Content Development and Management
- AI Personalization
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Taught in English
Recently updated!
December 2025
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This course is part of the AI-Powered Modern Marketing Specialization
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- Gain a foundational understanding of a subject or tool
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There is 1 module in this course
In this beginner-friendly course, learners discover how to use AI prompts and dynamic content blocks to create messages that resonate with different audiences. The course begins with an introduction to personalization in practice, highlighting where and why dynamic blocks are applied in email marketing and other communication channels. Learners then explore prompt engineering, building templates that insert variables to generate customized outputs at scale. Through hands-on labs, they design dynamic blocks, write and test prompts, and save AI-generated variations into a CSV file for A/B testing. By the end of the course, learners will be able to combine human creativity with AI efficiency to deliver content that feels personal across marketing campaigns, customer communication, and content delivery.
What's included
4 videos3 readings4 assignments
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