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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,817 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

BM

Oct 9, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

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476 - 500 of 1,165 Reviews for Digital Marketing Analytics in Theory

By Omar S

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May 19, 2023

I want to postpone this course for two months

By Solice R

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Mar 6, 2021

amazing detailed course, definitely valuable.

By Abrar A

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Aug 18, 2020

excellent course, I gained a lot of knowledge

By Vikram A

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Nov 25, 2015

A Course which develops Strong Fundamentals.

By luigi p

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Sep 2, 2015

Great course! very maker/open source sided :)

By Yasir A

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Apr 22, 2022

I received a lot of knowledge in this course

By Lucy K

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Nov 9, 2020

provided good insight into digital analytics

By Edmundo A R Y

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Aug 8, 2020

Great Course! Really valuable content in it.

By Alvin B

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Oct 28, 2020

I learn a lot on this.. highly recommended.

By Deepak K

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May 16, 2020

Impeccable resource people. Thank Coursera.

By Salem F A

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Mar 29, 2020

very helpful course I learned lot of things

By Angelica

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Sep 12, 2017

Great course with a lot of interesting data

By Barbel R N

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Jun 7, 2021

Excellent and up to date course! Loved it!

By AKSHAY

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Jul 9, 2020

Great course for theoretical Web Analytics

By Ayyappadas R

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Jun 16, 2020

Great Experience learned lot of new topics

By Ridhi B

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Sep 1, 2019

A wonderful and knowledgeable experience!!

By alok

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Apr 10, 2019

Great course for starting out from basics!

By Ingrid M M

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Mar 16, 2016

Especially loved the recommended readings.

By Roberto A

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Aug 29, 2015

Best course series I've taken on Coursera!

By Daria G

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Apr 30, 2020

This course is interesting and inspiring.

By Ethan S C

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Jun 20, 2018

Excellent intro to Market Data Analytics.

By Sankalp s

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Jun 16, 2020

It was very great and full of knowledge.

By Carol J

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May 28, 2020

Certainly learned a lot from this course

By Laura M

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Sep 24, 2019

Really enjoyed the course . Very useful

By Viktoria F

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Dec 29, 2020

Very insightful and eye-opening course.