"Time, Change, and Decisions for Marketing" shows how advanced analytics can be used to adapt and optimize marketing strategies in response to evolving market conditions. Unique to this course is the integration of advanced analytics into strategic marketing decision-making, equipping learners with the skills and knowledge to lead data-driven marketing initiatives and coordinate strategies across teams for maximum business impact.
Time, Change, and Decisions for Marketing
Time, Change, and Decisions for Marketing
This course is part of Data Science for Marketing Specialization
Instructors: A.W. Lukens
Access provided by ExxonMobil
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Predict customer behaviors and market trends using advanced analytics.
Skills you'll gain
- Reinforcement Learning
- Marketing Analytics
- Marketing Effectiveness
- Forecasting
- Anomaly Detection
- Customer Retention
- Advanced Analytics
- Simulation and Simulation Software
- Customer Analysis
- Data-Driven Decision-Making
- Bayesian Network
- Time Series Analysis and Forecasting
- Marketing Strategies
- Strategic Decision-Making
- Statistical Modeling
- Customer Engagement
- Predictive Analytics
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
25 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Data Science for Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 3 modules in this course
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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