Master the analytical foundation that transforms data into product decisions. This Short Course equips product analysts with the systematic approach to hypothesis-driven investigation and the expertise to select optimal classification models for real-world scenarios. You'll learn to recall and apply the six-step hypothesis-driven analysis framework that guides investigations from question to conclusion, and evaluate critical trade-offs between decision trees and logistic regression based on interpretability, data characteristics, and preprocessing requirements. By completing this course, you'll confidently navigate model selection decisions, justify analytical approaches to stakeholders, and build reliable frameworks for product analytics that drive meaningful business outcomes.

Unlock Product Insights: Analyze and Evaluate

Unlock Product Insights: Analyze and Evaluate
This course is part of Product Intelligence: Unlock Insights for Product Success Specialization

Instructor: Hurix Digital
Access provided by ExxonMobil
Recommended experience
What you'll learn
Hypothesis-driven frameworks add rigor, turning ad-hoc analysis into reliable, repeatable investigations stakeholders can trust.
Model selection balances interpretability, data traits, and preprocessing needs instead of relying on familiar algorithms.
Product analytics blends structured inquiry with evidence-based model choices to deliver insights that drive decisions.
Clear communication of analytical logic and model trade-offs is as vital as technical skill for product analytics success.
Skills you'll gain
Tools you'll learn
Details to know

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January 2026
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There are 2 modules in this course
Learners will master the systematic six-step framework that transforms ad-hoc product investigations into rigorous, reproducible analyses that stakeholders can trust and validate.
What's included
2 videos2 readings1 assignment
Learners will master the critical evaluation skills needed to select optimal classification models for product analytics scenarios by systematically comparing decision trees and logistic regression based on interpretability, data characteristics, and preprocessing requirements.
What's included
2 videos2 readings3 assignments
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