In this course, you will learn the research and synthesis skills needed to turn raw data into actionable insights. You'll learn to interpret both qualitative and quantitative user research data, and then synthesize those findings into clear, compelling user personas and journey maps using Miro and Sketch. By identifying key pain points and opportunities along the user journey, you will develop the ability to formulate precise problem statements that will guide your design decisions.
User DNA: Crafting Personas & Journey Maps in Miro
User DNA: Crafting Personas & Journey Maps in Miro
Instructor: Coursera
Access provided by ExxonMobil
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
8 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Interpret qualitative and quantitative user research data to extract meaningful insights for the design process.
Synthesize research findings into clear, compelling user personas and journey maps using Miro and Sketch.
Identify key pain points and opportunities along the user journey to formulate precise problem statements that guide design decisions.
Skills you'll gain
Tools you'll learn
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
5 assignments
Taught in English
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