Alex Genadinik

Digital Marketing Masterclass: A-Z Marketing Strategy - 2026 Specialization

Alex Genadinik

Digital Marketing Masterclass: A-Z Marketing Strategy - 2026 Specialization

A-Z of Digital Marketing: Social Media And SEO.

Start with sound planning and fundaments, and go on to master social media marketing and SEO

Alex Genadinik

Instructor: Alex Genadinik

Access provided by ExxonMobil

Get in-depth knowledge of a subject

from 8 reviews of courses in this program

Beginner level

Recommended experience

20 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 8 reviews of courses in this program

Beginner level

Recommended experience

20 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Create an ideal marketing strategy and a marketing plan.

  • Promote any business by using a combination of social media marketing and SEO.

  • Achieve traffic and revenue growth by using the most modern and optimal strategies.

Details to know

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Taught in English
Recently updated!

February 2026

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  • Learn in-demand skills from university and industry experts
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  • Develop a deep understanding of key concepts
  • Earn a career certificate from Alex Genadinik

Specialization - 16 course series

What you'll learn

Skills you'll gain

Category: Email Marketing
Category: Digital Advertising
Category: Business Marketing
Category: Advertising
Category: Customer Acquisition Management
Category: Content Marketing
Category: Marketing Effectiveness
Category: Marketing
Category: Marketing Strategies
Category: Growth Strategies
Category: Digital Marketing
Category: Target Market
Category: Marketing Planning
Marketing Introduction And Fundamentals

Marketing Introduction And Fundamentals

Course 2, 2 hours

What you'll learn

Skills you'll gain

Category: Marketing
Category: Market Analysis
Category: Marketing Psychology
Category: Marketing Strategy and Techniques
Category: Consumer Behaviour
Category: Target Market
Category: Customer Analysis
Reddit Marketing To Boost Traffic And Sales

Reddit Marketing To Boost Traffic And Sales

Course 3, 2 hours

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Social Media
Category: Content Marketing
Category: Product Promotion
Category: Advertising
Category: Drive Engagement
Category: Target Audience
Category: Community Development
Category: Blogs
Category: Web Analytics and SEO
Category: Lead Generation

What you'll learn

Skills you'll gain

Category: Instagram
Category: Advertising
Category: Social Media
Category: Marketing Automation
Category: Social Media Strategy
Category: Target Audience
Category: Drive Engagement
Category: Paid media
Category: Content Creation
Category: Social Media Marketing

What you'll learn

Skills you'll gain

Category: Advertising
Category: Marketing Strategies
Category: Social Media Campaigns
Category: Social Media
Category: TikTok
Category: Case Studies
Category: Target Audience
Category: Content Creation
Category: Drive Engagement
Category: Customer Engagement
Category: Video Production
Category: Social Media Marketing
Category: Growth Strategies
Category: Digital Advertising

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Digital Advertising
Category: Copywriting
Category: Advertising
Category: Professional Networking
Category: AI Personalization
Category: Content Creation
Category: Social Media
Category: Social Media Strategy
Category: Drive Engagement

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Social Media
Category: Product Marketing
Category: Content Creation
Category: Brand Awareness
Category: Product Promotion
Category: Promotional Strategies
Category: User Feedback
Category: Drive Engagement
Category: Marketing
Category: Social Media Strategy
Category: Branding

What you'll learn

Skills you'll gain

Category: Facebook
Category: Social Media Marketing
Category: Drive Engagement
Category: Digital Advertising
Category: Social Media Campaigns
Category: Instagram
Category: Advertising
Category: Content Creation
Category: Social Media Strategy
Category: Copywriting
Category: Customer Engagement
Category: Target Audience

What you'll learn

Skills you'll gain

Category: User Research
Category: Data-Driven Decision-Making
Category: Focus Group
Category: Marketing
Category: Key Performance Indicators (KPIs)
Category: Active Listening
Category: Business Research
Category: Google Analytics
Category: Surveys
Category: Market Analysis
Category: Target Audience
Category: Marketing Psychology
Category: Market Research
Category: Consumer Behaviour
YouTube Marketing 2026: YouTube SEO & Algorithms

YouTube Marketing 2026: YouTube SEO & Algorithms

Course 10, 11 hours

What you'll learn

Skills you'll gain

Category: Search Engine Optimization
Category: Marketing Strategies
Category: Branding
Category: Digital Advertising
Category: Video Production
Category: Marketing Effectiveness
Category: Social Media Marketing
Category: Strategic Marketing
Category: Web Analytics and SEO
Category: Keyword Research
Category: Growth Strategies
Category: Content Creation
Category: Performance marketing
Category: Live Streaming
Category: Content Strategy
YouTube Ads & Video Marketing

YouTube Ads & Video Marketing

Course 11, 4 hours

What you'll learn

Skills you'll gain

Category: Video Production
Category: Advertising Campaigns
Category: Digital Advertising
Category: Copywriting
Category: Drive Engagement
Category: Advertising
Category: Target Audience
Category: Sales Presentation
Category: Marketing Strategies

What you'll learn

Skills you'll gain

Category: Web Analytics and SEO
Category: Brand Awareness
Category: Promotional Strategies
Category: Lead Generation
Category: Sales Prospecting
Category: Search Engine Optimization
Category: Public Relations
Category: Podcasting
Category: Media Relations

What you'll learn

Skills you'll gain

Category: Content Strategy
Category: Content Marketing
Category: Drive Engagement
Category: Social Media
Category: Customer Engagement
Category: Social Media Content
Category: Promotional Strategies
Category: Content Creation
Category: Social Media Marketing
Category: Copywriting

What you'll learn

Skills you'll gain

Category: Search Engine Optimization
Category: Keyword Research
Category: Blogs
Category: Web Analytics and SEO
Category: Digital Marketing
Category: Content Strategy
Category: Brand Awareness
SEO Keyword Research - First Step In Your SEO Campaign

SEO Keyword Research - First Step In Your SEO Campaign

Course 15, 4 hours

What you'll learn

Skills you'll gain

Category: Keyword Research
Category: Google Analytics
Category: Search Engine Marketing
Category: Marketing
Category: Market Research
Category: Search Engine Optimization
Category: Web Analytics and SEO
Category: Content Strategy
Category: Competitive Analysis
Category: Case Studies
On-Page SEO

On-Page SEO

Course 16, 4 hours

What you'll learn

Skills you'll gain

Category: Sales Strategy
Category: Web Content
Category: Content Creation
Category: Blogs
Category: Web Analytics and SEO
Category: Content Strategy
Category: Search Engine Optimization
Category: Copywriting
Category: E-Commerce
Category: Keyword Research
Category: Generative AI

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Instructor

Alex Genadinik
Alex Genadinik
115 Courses15,649 learners

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Alex Genadinik

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