University of Pennsylvania
Business Foundations Specialization
University of Pennsylvania

Business Foundations Specialization

Solve Real Business Problems. Build a foundation of core business skills in marketing, finance, accounting and operations.

Michael R Roberts
Christian Terwiesch
Brian J Bushee

Instructors: Michael R Roberts

Access provided by SGCSRC

295,639 already enrolled

Get in-depth knowledge of a subject
4.7

(18,968 reviews)

Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.7

(18,968 reviews)

Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand branding and go-to-market strategies

  • Read income statements, balance sheets, and cash flow statements

  • Manage people through motivation and reward systems

  • Analyze and improve business processes in services or manufacturing

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Pennsylvania

Specialization - 6 course series

Introduction to Marketing

Introduction to Marketing

Course 110 hours

What you'll learn

Skills you'll gain

Category: Consumer Behaviour
Category: Brand Strategy
Category: Marketing
Category: Marketing Communications
Category: Customer Insights
Category: Marketing Strategy and Techniques
Category: Customer experience strategy (CX)
Category: Brand Awareness
Category: Brand Loyalty
Category: Strategic Marketing
Category: Branding
Category: Communication Strategies
Category: Go To Market Strategy
Category: Price Negotiation

What you'll learn

Skills you'll gain

Category: Financial Statements
Category: Depreciation
Category: Cash Flows
Category: Financial Accounting
Category: Balance Sheet
Category: Accrual Accounting
Category: Financial Statement Analysis
Category: Bookkeeping
Category: Income Statement
Category: Revenue Recognition
Category: Financial Analysis
Category: Financial Reporting
Category: Accounting

What you'll learn

Skills you'll gain

Category: People Management
Category: Organizational Change
Category: Human Capital
Category: Decision Making
Category: Organizational Structure
Category: Employee Performance Management
Category: Organizational Leadership
Category: Constructive Feedback
Category: Job Analysis
Category: Team Motivation
Category: Human Resource Strategy
Category: Talent Recruitment
Category: Compensation Management
Category: Change Management
Category: Organizational Effectiveness
Category: Leadership and Management

What you'll learn

Skills you'll gain

Category: Cash Flows
Category: Corporate Finance
Category: Financial Analysis
Category: Capital Budgeting
Category: Financial Modeling
Category: Cost Benefit Analysis
Category: Risk Analysis
Category: Return On Investment
Category: Financial Acumen
Category: Financial Management
Category: Cash Flow Forecasting
Category: Asset Management
Category: Business Valuation

What you'll learn

  • You will learn to analyze processes, optimize flow, and manage variability, driving improvements and achieving excellence in operations management.

Skills you'll gain

Category: Operations Management
Category: Root Cause Analysis
Category: Continuous Improvement Process
Category: Capacity Planning
Category: Process Improvement
Category: Process Analysis
Category: Supply Chain Management
Category: Process Management
Category: Workflow Management
Category: Quality Management
Category: Statistical Process Controls
Category: Lean Methodologies
Category: Process Flow Diagrams
Category: Operational Efficiency
Category: Inventory Management System

What you'll learn

Skills you'll gain

Category: Strategic Thinking
Category: Product Development
Category: Consumer Behaviour
Category: Finance
Category: Marketing Strategies
Category: Peer Review
Category: New Business Development
Category: Case Studies
Category: Competitive Analysis
Category: Project Design
Category: Business Analysis
Category: Marketing
Category: Feasibility Studies
Category: Analysis
Category: Accounting
Category: Financial Accounting
Category: Business
Category: Marketing Planning
Category: Entrepreneurship
Category: Business Planning

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Michael R Roberts
University of Pennsylvania
4 Courses295,096 learners
Christian Terwiesch
University of Pennsylvania
8 Courses184,947 learners
Brian J Bushee
University of Pennsylvania
5 Courses500,796 learners

Offered by

Industry partners

Partner 1
Partner 2

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy