This is a practical, hands-on course designed for professionals who want to use generative AI for marketing, creating high-quality content, optimizing SEO, automating workflows, and delivering personalized customer experiences. Whether you're a digital marketer, marketing manager, brand leader, or customer experience professional, this course helps you understand how AI can improve productivity, strengthen customer engagement, and generate measurable marketing ROI.

Through four structured modules, you'll explore the fundamentals of generative AI in marketing, AI-powered content creation, SEO and Answer Engine Optimization (AEO), conversational AI, hyper-personalization, Agentic AI, marketing analytics, and AI-driven performance optimization. You'll learn how to use generative AI for marketing by integrating tools such as ChatGPT and other generative AI tools for marketing into your workflows, while maintaining brand voice, ensuring ethical AI adoption, and implementing governance best practices. The course emphasizes strategic thinking and practical application, enabling you to confidently deploy AI across the marketing value chain and drive meaningful business outcomes. Interactive activities, role-play scenarios, hands-on labs, discussion prompts, and a capstone AI implementation project reinforce key concepts and prepare you to apply generative AI in real marketing environments. By the end of the course, you'll be equipped to automate marketing processes, enhance customer engagement, optimize campaign performance, measure AI-driven ROI, and develop a practical roadmap for responsible and scalable AI adoption within your organization.