Coursera

Evaluate and Explain Retention Curves

Coursera

Evaluate and Explain Retention Curves

Access provided by University of Virginia

Intermediate level

Recommended experience

Flexible schedule
Learn at your own pace
Intermediate level

Recommended experience

Flexible schedule
Learn at your own pace

What you'll learn

  • Retention metric choice, such as n-day or rolling, shapes how user behavior patterns are interpreted for strategy.

  • Survival analysis offers a robust statistical method to compare retention across groups and guide optimization.

  • Significance testing in retention analysis avoids misleading results from random variation and supports sound decisions.

  • Survival curve visuals simplify complex retention data into insights stakeholders can quickly understand and use.

Details to know

Taught in English

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Build your subject-matter expertise

This course is part of the User Retention Analytics Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

Why people choose Coursera for their career

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