Forecast & Evaluate Market Trends

This course is part of Forecasting and Predictive Analytics Methods Pack Specialization

Instructor: LearningMate

Access provided by Interbank

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Master market forecasting and trend analysis. Learn to use historical data to predict demand and evaluate the strategic impact of emerging trends.

Details to know

Shareable certificate

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Assessments

3 assignments¹

AI Graded see disclaimer

Taught in English

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This course is part of the Forecasting and Predictive Analytics Methods Pack Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

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Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

This course develops essential market forecasting and trend analysis skills for research professionals. Learners will master techniques for analyzing historical data to predict future demand and evaluating the strategic relevance of emerging trends. Through practical application with time-series data, learners will build the predictive capabilities needed to support forward-looking business decisions.

This module lays the groundwork for proactive decision-making by teaching learners how to look into the future using data. Participants will move beyond guesswork and learn to apply exponential smoothing—a powerful time-series forecasting technique. Using a hands-on approach, they will analyze historical data to identify underlying patterns and generate a quantitative demand forecast, a critical skill for managing resources and strategy.

What's included

2 videos1 reading2 assignments

In this module, learners shift from predicting demand to evaluating opportunities. They will learn that not all trends are created equal and will build a structured scoring framework to separate high-impact signals from market noise. By applying this methodology, participants will learn to prioritize trends based on objective criteria, enabling them to make compelling, evidence-based recommendations for strategic focus.