University of Pennsylvania

商务基础 (中文版) Specialization

University of Pennsylvania

商务基础 (中文版) Specialization

你有机会将分析技能应用到商务实战中.

你会用到新学到的商务技巧来仔细评估华为公司的真实案例

Michael R Roberts
Christian Terwiesch
Brian J Bushee

Instructors: Michael R Roberts

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4,349 already enrolled

Get in-depth knowledge of a subject

from 341 reviews of courses in this program

Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 341 reviews of courses in this program

Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in Chinese (Simplified)

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Specialization - 5 course series

市场营销概论 (中文版)

市场营销概论 (中文版)

Course 1, 9 hours

What you'll learn

Skills you'll gain

Category: Consumer Behaviour
Category: Marketing Strategies
Category: Brand Strategy
Category: Go To Market Strategy
Category: Customer Engagement
Category: Target Market
Category: Marketing
Category: E-Commerce
Category: Customer Analysis
Category: Brand Marketing
Category: Customer Insights
Category: Marketing Strategy and Techniques
Category: Marketing Planning
Category: New Business Development
Category: Branding
Category: Brand Management
Category: Marketing Psychology
Category: Marketing Communications
Category: Marketing Channel
Category: Strategic Marketing
财务会计概论(中文版)

财务会计概论(中文版)

Course 2, 13 hours

What you'll learn

Skills you'll gain

Category: Financial Statements
Category: Financial Accounting
Category: Financial Statement Analysis
Category: Balance Sheet
Category: Cash Flows
Category: Financial Analysis
Category: Revenue Recognition
Category: Accounting
Category: Income Statement
Category: Accrual Accounting
Category: Financial Reporting
Category: Generally Accepted Accounting Principles (GAAP)
Category: Equities
Category: Accruals
运营管理概论(中文版)

运营管理概论(中文版)

Course 3, 12 hours

What you'll learn

Skills you'll gain

Category: Operational Efficiency
Category: Operations Management
Category: Process Analysis
Category: Business Process Improvement
Category: Performance Measurement
Category: Quality Management
Category: Quality Control
Category: Process Optimization
Category: Inventory Management
Category: Production Management
Category: Process Management
Category: Process Improvement
Category: Quality Monitoring
Category: Operations
Category: Inventory Control
Category: Product Quality (QA/QC)
Category: Business Process
Category: Production Process
Category: Quality Improvement
Category: Performance Improvement
企业金融概论(中文版)

企业金融概论(中文版)

Course 4, 9 hours

What you'll learn

Skills you'll gain

Category: Corporate Finance
Category: Cash Flows
Category: Capital Budgeting
Category: Financial Modeling
Category: Cash Flow Forecasting
Category: Financial Forecasting
Category: Finance
Category: Securities (Finance)
Category: Return On Investment
Category: Business Valuation
Category: Financial Analysis
Category: Financial Market
Category: Financial Management
沃顿商务基础毕业项目 (中文版)

沃顿商务基础毕业项目 (中文版)

Course 5, 9 hours

What you'll learn

Skills you'll gain

Category: Production Planning
Category: Business Analysis
Category: Business Planning
Category: Marketing Planning
Category: Strategic Thinking
Category: Strategic Marketing
Category: Oral Expression
Category: Market Opportunities
Category: Financial Modeling
Category: Cash Flow Forecasting
Category: Risk Analysis
Category: Financial Forecasting
Category: Financial Analysis
Category: Business Strategy
Category: Go To Market Strategy
Category: Operations Management
Category: Business Communication
Category: Marketing Communications
Category: Analysis
Category: New Product Development

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Instructors

Michael R Roberts
University of Pennsylvania
4 Courses322,930 learners
Christian Terwiesch
University of Pennsylvania
8 Courses196,146 learners

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