Back to Demand management: Breaking down today’s commercial silos
ESSEC Business School

Demand management: Breaking down today’s commercial silos

The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and finance and the negative impact this will continue to have on delivering asset value and maximum profitability. This course, spread over 4 key modules: Asset Management Demand Generation Digital Marketing Demand Optimisation aims to break down these commercial silos and reveal the journey from long-term asset development through to short-term profit tactics and how commercial teams can align themselves throughout the organisation. Created by SnapShot, this course is hosted by a group of experienced Industry guest lecturers in their fields of expertise and includes an ideal mix of accessible theory and practical exercises and simulations. SnapShot is a Hotel Demand Management company that specializes in helping hotels aggregate and use their data. We provide useful tools as well as innovative education and coaching services to empower hotels to take informed decisions in managing their demand to increase profits.

Status: Revenue Management
Status: Asset Management
Course14 hours

Featured reviews

DP

4.0Reviewed Apr 2, 2019

Great Content ! It is a course to enjoy and consume in a slow pace. A lot to learn !~

UC

5.0Reviewed Apr 26, 2023

Very crisp and to the point . Understanding becomes easy

MM

5.0Reviewed May 28, 2020

Wonderful course and very useful, it will help me in my career.

TL

5.0Reviewed Oct 14, 2023

I have learned so much from the course. And all of the lessons are very useful.

CK

5.0Reviewed Jan 26, 2021

I love these courses! Extremely insightful for my line of work!

SR

5.0Reviewed Feb 18, 2019

This was fun and educational Thank you so much for putting this together

PE

5.0Reviewed Mar 9, 2023

it's incredible the amount of knowledge in this course, I enjoyed every minute of it great thanks to everyone responsible or participated in this course thank you so much

AL

5.0Reviewed May 21, 2023

This course is really helpful for me since it gave deep insight about asset management, online marketing and how to generate demand

SP

5.0Reviewed Aug 2, 2020

Excellent course materials and methods of teachingOutstanding quality of assignments

D

5.0Reviewed Apr 23, 2020

I like this course...... The Last evaluation is very important but bit difficult...

SC

4.0Reviewed Apr 15, 2021

Really functional course, and really interesting, but I don't like about the review of the peers, if I didn't receive for a lot time I can't finish the course and I can't go ahead...

YT

4.0Reviewed Feb 22, 2018

Great lessons and only thing is questions in review should be explanation for being wrong or right

All reviews

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