Coursera

Enterprise AI Strategy Specialization

Coursera

Enterprise AI Strategy Specialization

Lead Enterprise AI Transformation.

Build GenAI strategy skills to drive smarter, responsible business decisions

Access provided by BAC Education Group

Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Use GenAI tools to draft, refine, and improve business communications with speed and confidence

  • Evaluate responsible AI risks, including bias, privacy, security, accuracy, and intellectual property

  • Build enterprise AI strategies by prioritizing use cases, defining KPIs, and aligning investments to business goals

Details to know

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Taught in English
Recently updated!

July 2026

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Specialization - 3 course series

AI-Powered Business Communication

AI-Powered Business Communication

Course 1, 8 hours

What you'll learn

  • Use GenAI to ideate and draft customer emails, marketing posts, and BI report text

  • Build multi-step prompts to improve relevance, tone, structure, and formatting

  • Evaluate AI outputs for accuracy, bias, sources, and appropriateness before use

Skills you'll gain

Category: Verification And Validation
Category: AI Workflows
Category: LLM Application
Category: Quality Assurance
Category: Content Creation
Category: Prompt Engineering Tools
Category: Generative AI
Category: Business Correspondence
Category: Business Reporting
Category: Brainstorming
Category: Report Writing
Category: AI literacy
Category: Prompt Engineering
Category: Writing
Category: Business Writing
Category: Business Communication
Category: ChatGPT
Category: Responsible AI
Category: Google Gemini
Category: Ideation
Responsible AI Strategy Foundations

Responsible AI Strategy Foundations

Course 2, 6 hours

What you'll learn

Skills you'll gain

Category: Data Ethics
Category: AI Security
Category: Large Language Modeling
Category: Generative AI
Category: Risk Analysis
Category: Governance
Category: Intellectual Property
Category: Compliance Management
Category: Prompt Engineering
Category: Decision Intelligence
Category: Legal Risk
Enterprise AI Strategy and Investment

Enterprise AI Strategy and Investment

Course 3, 10 hours

What you'll learn

Skills you'll gain

Category: Performance Measurement
Category: Decision Intelligence
Category: Verbal Strategic Communication
Category: Generative AI
Category: Corporate Sustainability
Category: Business Metrics
Category: Competitive Intelligence
Category: Artificial Intelligence
Category: Technical Communication
Category: Strategic Prioritization
Category: AI Product Strategy
Category: Competitive Analysis
Category: Business Priorities
Category: Business Strategy
Category: Key Performance Indicators (KPIs)
Category: Digital Transformation
Category: Strategic Thinking
Category: Technology Strategies
Category: AI Enablement
Category: Responsible AI

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Instructor

Professionals from the Industry
489 Courses112,906 learners

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Coursera

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