This course focuses on how artificial intelligence is transforming the relationship between sports organizations and their fans, creating new opportunities for connection and loyalty. Learners will explore how AI enables more personalized and effective marketing campaigns, as well as interactive experiences that enhance audience engagement during events and across digital platforms.
AI in Fan Engagement
AI in Fan Engagement
This course is part of AI in Sports: The Approach of a Club Specialization
Instructor: Marisa Sáenz
Access provided by PALC Dev
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Design marketing strategies using AI to enhance fan engagement
Understand the economic impact of AI in sports
Implement AI-driven media and broadcasting strategies to boost engagement
Skills you'll gain
- Emerging Technologies
- Marketing Analytics
- Media Relations
- Customer Engagement
- Digital Transformation
- Drive Engagement
- Digital Media Strategy
- Advanced Analytics
- AI Personalization
- Marketing Strategies
- Price Negotiation
- Predictive Modeling
- Revenue Management
- Media Strategy
- Media Planning
- Brand Marketing
- AI Enablement
- Data-Driven Decision-Making
- Loyalty Programs
- Predictive Analytics
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
6 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the AI in Sports: The Approach of a Club Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 3 modules in this course
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
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