Aligning Business Strategy for AI Integration

Aligning Business Strategy for AI Integration

Instructor: Kwong Chan

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4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

9 hours to complete

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

9 hours to complete

Flexible schedule

Learn at your own pace

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

8 assignments

Taught in English

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There are 4 modules in this course

Explores how artificial intelligence (AI) empowers businesses to enhance competitiveness. Examines how AI integrates with business strategy. Offers students an opportunity to recommend business solutions through the integration of AI capabilities. Focuses on leveraging machine learning techniques like unsupervised, supervised, and reinforcement learning for data-driven insights. Examines the intersection of managerial practices and AI capabilities through real-world case studies. Students also have an opportunity to gain practical insights into implementation and ethical considerations and navigate the dynamic landscape of AI-driven business transformations.

The value chain is a powerful way to determine how companies compete. The value chain method structures the firm into distinct activities and enables us to clearly identify how a firm pursues a business strategy. By focusing on how companies individually execute and collectively coordinate primary and support activities in the value chain, you will be better-equipped to examine how effectively a firm operates to serve market needs.

What's included

2 videos8 readings3 assignments1 discussion prompt

2 videos Total 6 minutes

The Value Chain 3 minutes
The Value Chain and AI 2 minutes

8 readings Total 48 minutes

Course Overview 1 minute
Syllabus - Aligning Business Strategy for AI Integration 10 minutes
Academic Integrity 1 minute
Module 1 Overview 1 minute
Module 1 Readings 18 minutes
Exploring the Value Chain 6 minutes
The Value Chain Enables More Specific Diagnoses of Value Creation 3 minutes
Cost Leadership vs. Differentiation Strategy 8 minutes

3 assignments Total 40 minutes

Check Your Knowledge: The Value Chain and AI 4 minutes
Check Your Knowledge: Value Chain & Competitive Advantage 6 minutes
The Value Chain Quiz 30 minutes

1 discussion prompt Total 10 minutes

Meet Your Fellow Learners 10 minutes

In this module, we introduce the Strengths, Weaknesses, Opportunities, and Threats (SWOT) framework as a tool to formulate firm strategy. A firm’s external operating environment is systematically considered to identify opportunities and threats. The general environment is examined using the PESTEL (Political, Economic, Social, Technology, Environmental, and Legal) framework and the industry environment is examined using Porter’s Five Forces model of industry competitiveness. These factors in the external environment are the W and T of SWOT.

What's included

1 video5 readings1 assignment1 discussion prompt

1 video Total 4 minutes

The External Environment 4 minutes

5 readings Total 49 minutes

Module 2 Overview 1 minute
Module 2 Readings 21 minutes
The External Environment: SWOT 7 minutes
The External Environment: Formulating Strategy 10 minutes
The Industry Environment: Porter's Five Forces/Factors Framework 10 minutes

1 assignment Total 30 minutes

Check Your Knowledge: External Factors 30 minutes

1 discussion prompt Total 10 minutes

Value Chain and External & Industry Analysis 10 minutes

In this module, we cover how a firm’s internal environment is considered using the Resource-Based View (RBV) to identify strengths and weaknesses that correspond to the S and W elements of SWOT.

What's included

1 video4 readings3 assignments1 discussion prompt

1 video Total 3 minutes

The Internal Environment 3 minutes

4 readings Total 75 minutes

Module 3 Overview 1 minute
Module 3 Readings 60 minutes
Strengths and Weaknesses 10 minutes
Integrating AI, Machine Learning, and Analytics 4 minutes

3 assignments Total 36 minutes

Check Your Knowledge: Internal Environment 3 minutes
Check Your Knowledge: Internal Analysis 3 minutes
The Internal Environment Quiz 30 minutes

1 discussion prompt Total 60 minutes

Resources, Capabilities & Core Competencies 60 minutes

Once we have all S, W, O, and T factors identified, we relate S factors to the other three W, O, and T factors. This SWOT matrix method assists in identification of firm capabilities that can lead to competitive advantage in the form of a special capability that is called a core competence.