What makes a successful arts and cultural organization? Led by DeVos Institute Chairman Michael M. Kaiser and President Brett Egan, this course will introduce you to a management theory called the Cycle which supports thriving arts and cultural organizations. Learning from our work with managers from over 80 countries around the world, the DeVos Institute developed the Cycle as a simple, but powerful tool to assist managers in their effort to respond to an increasingly complex environment and propel their institutions to excellence. The Cycle explains how great art and strong marketing can create a family of supporters, who in turn help the organization produce the revenue required to support even more great art the next year. The Institute has seen the Cycle work in performing and presenting organizations, as well as museums, arts schools, and other nonprofit endeavors like service organizations, historical societies, public libraries, university programs, advocacy organizations, botanical gardens, and zoos. By taking this course, you will learn: • the importance of bold, exciting, and mission-driven programming in an organization; • how long-term artistic planning can help an organization produce this work; • how an organization can aggressively market that programming and the institution behind it to develop a family of supporters - including ticket buyers, board members, donors, trustees and volunteers; • how an organization can cultivate and steward this family to build a healthy base of earned and contributed income; and • how an organization can reinvest that income into increasingly ambitious programming year after year. All course material is available upon enrollment for self-paced learners. New scheduled sessions begin each month. For more information about the DeVos Institute's work, visit www.DeVosInstitute.umd.edu.
MO
This course has really changed the way I look at arts organization management. I feel much more confident and eager to try the methodology taught in The Cycle.
RS
The Cycle was an eye-opener in many ways. I always thought Arts Management required more artistic intuition than management knowledge, but this framework gave me a whole new perspective.
MS
Excellent. We are a small but mighty museum that needs long range planning. We are going to use the Cycle as the foundation. Thank you, thank you.
BO
This course has taught me how important the Cycle is and how beneficial it is to implement into your organization. Amazing course !
JS
Practical course related to running an arts or cultural organization. The main speaker, Michael, is very experienced and provides excellent examples. The quizzes are reasonable.
DG
I really enjoyed the setup of this course. From the short videos to the the reading and assignments. Everything felt as though it was setup with the success of the student in mind.
HM
A wonderful Course! I learnt a lot and I will implement all the elements into my organisation's strategy. Hasmik Movsisian, Music of Armenia.
TA
The class was good. I would have liked more interaction from proxies of the instructors (teaching assistants perhaps).
KH
This course provides insight and skills that can be applied to any arts organisation immediately. Highly recommended.
LK
Great forarts and cultural workers and administrators to better understand some of the basic processes that one can follow to run a successful organisational cultural programme.
SS
This course is really useful for people related to Art and Culture Management fields, it provides with useful techniques and ideas, particularly regarding marketing and fundraising.
JH
Excellent course for small to large arts organizations. The planning of the Cycle in your family will be an extra bonus to your sustainability!
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Very basic. Would have been better if the quizzes included scenarios that could enable the learners to think and answer rather than just true/false questions.
This course was eye opening. I recommend to get (and read) the book because there's precious content in there.Even if in Sicily is really difficult to implement most of the concepts illustrated throughout the course I found myself, as I offer marketing services for some art organizations, realizing many of the problems described in the course. So many "a ha!" moments.The hardest part is to get the organization well... organized. Sometimes I just avoid to get too involved because frequently they want to get me on the board and risk to lost them as clients... so embarrassing.Together to my marketing business I also run a small art studio/workshop and having this precious knowledge on my toolbox is at times, illuminating.Thanks a lot for such a great course.
I really enjoyed the setup of this course. From the short videos to the the reading and assignments. Everything felt as though it was setup with the success of the student in mind.
Practical course related to running an arts or cultural organization. The main speaker, Michael, is very experienced and provides excellent examples. The quizzes are reasonable.
Interesting and useful, but I doubt the certificate is worth it. Definitely audit it, though.
Some good, basic knowledge. The addition of testimonials from those who have used the Cycle is a nice touch. However, almost all of the content was filmed in 2015, and is therefore nearly a decade old at this stage. With how much the Arts and Culture sector has changed in the last few years (particularly since the COVID pandemic), this course is in desperate need of an update.
I have really enjoyed doing this course. The teachers explains the concepts very well, and the theme of the course is really interesting.
What I liked the most is that many directors applied the Cycle to their companies and have accepted to share with us their opinions and results, which are really positives ! This course provided me a solid base for managing any art organization. A simple, and smart pattern (The Cycle), which have helped to grow a lot of cultural organizations everywhere in the world.
I have also liked the questions at the end of each class, as it was not too difficult. They really want us to understand how to manage a successfull art organization and not trying to make us fail the test.
I definitely recommend this course, and The Cycle itself. Now I have a great certificate in my Linkedin, which also allows the recruiters to see our motivation. Thank you !
This was a wonderful course and very instructive for me. I am starting the process of attempting a career transition from private law practice into nonprofit arts management, and this course gave me a very helpful big-picture overview of the concerns facing arts organizations which are very different from the kinds of issues facing for-profit businesses, but this course offers a very specific and holistic strategy, broken into manageable pieces and with lots of examples, which seeks to address the central issues of artistic planning, marketing, organizational family-building, and fundraising as a unified and organic whole.
The Cycle was an eye-opener in many ways. I always thought Arts Management required more artistic intuition than management knowledge, but this framework gave me a whole new perspective.
This course is really useful for people related to Art and Culture Management fields, it provides with useful techniques and ideas, particularly regarding marketing and fundraising.
Eu já conhecia o Ciclo, mas achei o curso enriquecedor.
O que achei desnecessário foi os estudos de casos que não foram palpáveis. Talvez, se fosse os casos do próprio Michael Kaiser, seria bem mais interessante.
Também gostaria de ter acesso a mais palestras .
This course was successful in offering lessons geared for a large organization and a small, rural organization like ours. We were able to implement nearly every course lesson. During the Covid-19 shutdown we have had to implement lessons as we learned them. As we were ready for the next lesson, we continued learning. Few other courses offer this step-by-step approach with information that directors can use NOW. We credit the Devos Institute's offer of a consultation with giving us the confidence to THINK BIG NOW at a time when we were ready to shut down permanently, then providing us access to this course to give us the knowledge of HOW to move forward with our big ideas. Thank you from the bottom of our hearts! Our 9 year old organization is likely coming out of this pandemic stronger than ever.
I was surprised to learn that institutional marketing plays such an important role. In the first year of our project, we did only event marketing, and the marketing of the institution developed somehow on its own. In the second year of the project, we saw that people were signing up for events and tours less and less often, and we couldn't raise the cost of the event. We did not raise the cost because we thought that the number of participants decreased because of the high cost. And in fact we didn't earn the trust and didn't develop the marketing of the institution. Now we are diligently implementing this with the team in our project.
I have had the pleasure of studying with Michael Kaiser back in grad school at NYU - and every class I take w/him, I just want MORE! I loved the diversity of examples from across the world in aspects of The Cycle and how it changed them dramatically for especially long-term planning and goals from the start. I hope that Kaiser and his institute at U of MD will continue to offer online, in-person, and hybrid classes, and ongoing presentations and workshops - especially back here in my hometown, NYC! Will utilize the handouts regularly...bravo! :)
I am in the process of starting a new non profit for the arts in Los Angeles, and I took this course to get a better understanding of non profits. I was very surprised to find how much it literally made me think and come up with my own ideas along the way. The path is quite defined when it comes to this course. Both educators have taken great care to put together a course that is very easy to follow and I can't wait to put it to immediate use! Wish me luck and maybe one day in the future I can be one of the case studies. :)
As a French Language and Literature student who has reasonable experience in the Arts and Culture field (as an Assistant Project Manager), I aim to learn more about this sector and hopefully build a career in Event Management. Since the very first minute of the course, I have been feeling educated! Every piece of it - videos, reading materials, etc. - is truly informative & enlightening. Mr. Kaiser is a great speaker, along with everyone else who participated in the program. Thank you very much.
This course gives a new, wellrounded perspective on the function of arts organizations. The professor, Mr. Kaiser, has a vast knowledge and understanding of the field and The Cycle and his passion truly shines through. His integration of copious examples allows for the message and usefulness of the information to sink in. As a student, this course was completely engaging and enlightening.I recommend this course for anyone involved or interested in art management or art administration.
To me the Cycle approaches a new way of managing arts and cultural organizations. I live in Italy and I had the opportunity to be part of the organization of some local music festivals, however I think that many projects would have had a better output and would have lived longer if the BoD and the Artistic Director had known about the Cycle. Good to know for my future plans! Many thanks to the instructors for all the precious information learned.
Practical and conceptual modules empower me with prerequisites and knowledge to tackling with the issues in the contemporary context in my country. For anyone who is eager to deepen their practical expertise in art and cultural management, this course is pretty recommended. Hope you have a fantastic time when studying and you are welcome to catch me on Facebook(https://www.facebook.com/profile.php?id=100068963763044) to exchange ideas.
As a current arts administrator, a former community organization COO and a former dance studio entrepreneur, this course helped me to put into proper context things that I knew intuitively and enlightened me to other elements of arts management that made complete sense for the successful management of any arts organization. The course was concise, effective and engaging. I expect it to be an asset to me in my career.