Back to Managing the Company of the Future
University of London

Managing the Company of the Future

The aim of the course is to provide you with a comprehensive framework for understanding both the traditional principles of management inside companies today as well as the alternative principles that are becoming increasingly important. It provides both theoretical and practical perspectives on the nature of management in today’s organisations.

Status: Business Management
Status: Coordination
Course12 hours

Featured reviews

IB

5.0Reviewed Oct 31, 2020

This is an excellent course that gives simple but powerful insights for leaders to run the business in a volatile environment. Thanks a lot and hats off to Prof. Julian and academic staff.

KC

5.0Reviewed Oct 2, 2016

I learned so much, about the right way to present a case analysis! Very meticulous and the community really care about what you put in your answers. This course deserves to be taken seriously!

SM

5.0Reviewed Jun 26, 2020

The course content is well articulated and in a sequential manner.The examples given describe real-world scenarios. The professor's style of teaching and delivering the lecture is very good.

RK

5.0Reviewed May 7, 2020

Excellent content of the course, Very well explained each and every concepts using wide variety of examples, communication with students is excellent, assignments and quiz are very excellent.

JM

5.0Reviewed May 15, 2020

Tutor gave great effort in preparing these crystal clear videos. I was able to grasp most of it through videos. Further reading the case studies gave clear application of concepts. Thanks

AS

4.0Reviewed May 7, 2020

The course is amazing! Dr Julian Birkinshaw is a wonderful lecturer, I enjoyed the course under his guidance. However, assignment reviewed by peers is not the best idea. It's not very efficient.

DH

5.0Reviewed May 4, 2020

Julian is great and the course is super interesting. It's a lot to think about and the future of business needs to be better than it has been. Everything here is relevant and important.

CC

5.0Reviewed Jun 12, 2018

A+++ Great lecturer, and succinct approach, to portraying everything in a concise and provocative manner. I can trust this Prof. where as many localized profs. lack insight and knowledge.

IA

5.0Reviewed Apr 27, 2020

Best course to understand the management and future of management. A lot can be learned , even though you belong to any field if you want to be successful as manager this course is a must.

CP

4.0Reviewed Nov 30, 2023

Some of the content is getting a little dated (we've moved well beyond Web 2.0, for example), but the underlying concepts are evergreen and are delivered in a really engaging and thoughtful way.

SG

5.0Reviewed May 7, 2020

Expertly crafted and presented in the most simplistic manner. It was very easy to understand the content, we could relate to the examples presented and make it relevant for our field of work.

AG

5.0Reviewed Jan 1, 2021

I will like to thanks Coursera and Professor Julian Birkinshaw. It was very well presented, a lot of examples. I had a technical background, Chemical Technician and I had learn a lot. Thanks again.

All reviews

Showing: 20 of 1,260

YASEEN SAAD ZUHAIR
1.0
Reviewed Sep 2, 2016
Edward Brown
5.0
Reviewed Jul 8, 2020
Kattia Chavarria
5.0
Reviewed Oct 3, 2016
SANDEEP MEHTA
5.0
Reviewed Jun 27, 2020
Kanan Azizli
5.0
Reviewed May 29, 2016
Xing Ming Wu
5.0
Reviewed Feb 20, 2016
Nicholas Rubick
5.0
Reviewed Jan 27, 2019
Martin Berlove
3.0
Reviewed Apr 5, 2020
Sadaf Alidad
5.0
Reviewed May 8, 2020
Fozi Saoud
5.0
Reviewed May 3, 2020
Eduarda
5.0
Reviewed May 11, 2020
Alicia Garnica
5.0
Reviewed Jan 2, 2021
Richard El Hachem
1.0
Reviewed Jan 15, 2021
Ahaan Kasana
5.0
Reviewed May 16, 2020
Cynthia El Hajj
5.0
Reviewed Apr 25, 2020
chiho li
3.0
Reviewed Oct 10, 2024
Mariana Radisic Koliren
3.0
Reviewed Mar 5, 2018
Rejoice Ekunnusi
5.0
Reviewed Jul 21, 2020
Dr. Sunil Kumar Vuppala
5.0
Reviewed May 12, 2021
Neelakanteswaraswamy Bhavikatti
5.0
Reviewed Aug 24, 2021