This social media marketing course equips you with the skills to build, optimize, and scale your brand across major social platforms. Begin with foundational concepts, including brand management, buyer personas, storytelling, content planning, and key social media metrics, supported by real-world case studies from Nike, KFC, and Starbucks.
Social Media Marketing
Social Media Marketing
This course is part of Social Media Marketing and Brand Advocacy Specialization
Instructor: Priyanka Mehta
Access provided by American University of Bahrain
2,145 already enrolled
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Develop targeted strategies for Facebook, Instagram, YouTube, LinkedIn, X, and Pinterest
Create engaging content and high-performing ads tailored to each platform
Track metrics, analyze audience behavior, and refine campaigns with data
Build and manage end-to-end social media campaigns using tools and calendars
Skills you'll gain
- Target Audience
- Digital Marketing
- Customer Engagement
- Content Creation
- Performance Analysis
- Social Media Campaigns
- Social Media Management
- Web Analytics
- Brand Management
- Social Media Marketing
- Campaign Management
- Social Media Strategy
- Brand Awareness
- Digital Advertising
- Advertising Campaigns
- Skills section collapsed. Showing 11 of 19 skills.
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Social Media Marketing and Brand Advocacy Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 2 modules in this course
This two-module Social Media Marketing program prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various social channels and drive transactions. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills.
What's included
127 videos10 assignments
This two-module Social Media Marketing program prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various social channels and drive transactions. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills.
What's included
2 assignments
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Instructor ratings
(5 ratings)Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Explore more from Business
Âą Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.