This Specialization is designed for learners who want to build practical digital marketing skills they can apply in today’s workplace. Through six courses, you’ll explore digital marketing fundamentals, the modern marketing ecosystem, audience targeting, campaign budgeting and bidding, and digital advertising strategies. By the end of the Specialization, you’ll be prepared to make informed marketing decisions, connect audiences with the right channels and messages, and apply digital marketing strategies to support business goals.
Applied Learning Project
Learners will apply digital marketing concepts through hands-on activities and realistic campaign scenarios. They’ll practice evaluating digital channels, defining and targeting audiences, making campaign budgeting and bidding decisions, and developing advertising strategies. Learners will bring these skills together to make informed campaign decisions and apply an integrated approach to digital marketing.
