Discover the fundamental principles of corporate communications in this introductory course by learning about the significance of transparent communication, the art of storytelling, and the power of social media tools. Learn practical strategies to engage employees, whether they work in-person, remote, or hybrid. Additionally, gain insights into the personality types that tend to excel in different corporate communication careers, allowing you to align your strengths and interests with the right professional trajectory.
Introduction to Corporate Communications
Introduction to Corporate Communications
This course is part of Corporate Communications Specialization
Instructor: Chris Ruoff
Access provided by Emirates Water & Electricity Co.
8,911 already enrolled
Gain insight into a topic and learn the fundamentals.
105 reviews
Beginner level
Recommended experience
8 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Identify the benefits of transparency and storytelling in corporate communication
Differentiate between which collaboration tools and communication channels to use for various audiences
Recognize personality traits and skills required for various communication roles
Skills you'll gain
- Interpersonal Communications
- Employee Engagement
- Telecommuting
- Storytelling
- Internal Communications
- Business Communication
- Public Relations
- Social Media
- Marketing and Public Relations
- Stakeholder Communications
- Media and Communications
- Strategic Communication
- Communication Strategies
- Communication
- Corporate Communications
- Social Media Content
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
4 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Corporate Communications Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Instructor ratings
(25 ratings)Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
- 5 stars
74.28%
- 4 stars
21.90%
- 3 stars
2.85%
- 2 stars
0.95%
- 1 star
0%
Showing 3 of 105
PA
Reviewed on Dec 18, 2025
This introduction to the industry is not only highly relatable but also brilliantly crafted, drawing you in and making you feel connected right from the start! Go UCI Anteaters!
FH
Reviewed on Sep 3, 2025
The course was helpful to understand the basic and i am impressed at the lecturer and how the course was conducted.
AC
Reviewed on Oct 6, 2025
Clear course, well put together , covering a very good extent of the topic. Well done
Explore more from Business
Starweaver
University of California, Irvine
