Brand New Brand

Brand New Brand

This course is part of Graphic Design Specialization

Instructor: Michael Worthington

Access provided by Bertelsmann

41,107 already enrolled

7 modules

Gain insight into a topic and learn the fundamentals.

1,316 reviews

Intermediate level

Some related experience required

Flexible schedule

2 weeks at 10 hours a week

Learn at your own pace

98%

Most learners liked this course

7 modules

Gain insight into a topic and learn the fundamentals.

1,316 reviews

Intermediate level

Some related experience required

Flexible schedule

2 weeks at 10 hours a week

Learn at your own pace

98%

Most learners liked this course

What you'll learn

Synthesize typography, imagemaking, composition and systematic thinking skills through ideation, invention, and conceptualization
Demonstrate visual research and development skills through the creation of a Brand Development Guide
Expand a brand identity's palette through the inclusion of graphic marks or icons, color, secondary typefaces, and/or images

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

6 assignments¹

AI Graded see disclaimer

Taught in English

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logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Graphic Design Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 7 modules in this course

This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent.

This course takes you through the entire design process, from ideation to creation to presentation. Through the guide, you will be creating and giving a visual identity to an imaginary start-up company, and applying that visual identity to a number of forms. You will also develop a logotype and accompanying graphic palette to visually represent your company, as well as apply that design to a number of different applications to see it at work. Note: Only learners who have earned a certificate in the four previous courses in the Specialization are eligible to take the Capstone.

What's included

2 videos9 readings

2 videos Total 18 minutes

Course Welcome 4 minutes
Example Submission for Final Project 14 minutes

9 readings Total 44 minutes

About the Capstone 1 minute
What you need to take this course 2 minutes
What is a Brand Development Guide? 15 minutes
Setting up your project 2 minutes
Project Tip 1: Develop a simple structure or grid 6 minutes
Project Tip 2: Make Your Design Intentions Clear 2 minutes
Project Tip 3: Give Your Design Room 3 minutes
Project Tip 4: Apply Your Brand Design 3 minutes
Meet and Greet 10 minutes

In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company.

What's included

5 videos2 readings1 assignment

In this module you will carry out visual research of reference material for your start-up's identity. You will create digital “mood boards” to show the look and feel and visual direction of your company's identity.

What's included

2 videos2 readings1 assignment

In this module you will learn how to create a logotype for your company, with emphasis on finessing typographic forms.

What's included

8 videos1 reading1 assignment

8 videos Total 39 minutes

Choosing a Typeface 4 minutes
Typographic Space 6 minutes
Typesetting with Expression 6 minutes
Beyond Typesetting 5 minutes
Shapes of Letters, Shapes of Words 5 minutes
Typographic Skeletons 5 minutes
Customizing Letters 5 minutes
Variations and Refinement 4 minutes

1 reading Total 1 minute

Introduction to Week 3 1 minute

1 assignment Total 180 minutes

Week 3 Assignment: Logotype 180 minutes

In this module you will be extending the palette of your brand identity by creating a suite of elements for your start-up company: color palette, visual mark, secondary typefaces, imagery/forms and a secret ingredient.

What's included

10 videos1 reading1 assignment

10 videos Total 34 minutes

Marks, Icons, and Symbols 3 minutes
Working with Color 5 minutes
Creating Hierarchy 3 minutes
Making Methods and Techniques 2 minutes
Range of Representation 3 minutes
Adding Color 4 minutes
Adding a Mark/Icon 6 minutes
Adding a Secondary Typeface 3 minutes
Adding Imagery 2 minutes
Adding a Secret Ingredient 3 minutes

1 reading Total 1 minute

Introduction to Week 4 1 minute

1 assignment Total 180 minutes

Week 4 Assignment: Palette 180 minutes

In this module you will be using your extended palette, or suite of elements, to create a set of design pieces that showcase the identity for your imaginary start-up company.

What's included

1 video1 reading1 assignment

In this module you will be reworking and refining your identity components. You will be finishing and refining the design of your Brand Development Guide and submitting it for the final. We will be wrapping things up this week and reviewing our peers' work.

What's included

6 videos2 readings1 assignment

6 videos Total 26 minutes

Principles of Composition 7 minutes
Page Space 5 minutes
The Grid 4 minutes
Simple Composition: Creating Page Spreads 4 minutes
Complex Composition: Putting your book together 3 minutes
Brand Development Guide 3 minutes

2 readings Total 11 minutes

Introduction to Week 6 1 minute
Congratulations 10 minutes

1 assignment Total 90 minutes

Week 6 Final Assignment: Display Your Brand 90 minutes

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Instructor

Instructor ratings

(265 ratings)

Michael Worthington

8 Courses 1,198,339 learners

Offered by

California Institute of the Arts

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Reviewed on Oct 14, 2024

I loved this course. The idea of it was quite overwhelming, but once it, we were stepped through it and given plenty of time. The videos and readings were particularly useful.

Reviewed on Jun 10, 2020

Great course and the project covered all the topics we needed to learn. Nice hands-on experience. It boosted my confidence. Thank you to the instructor! You helped me gain a new skill!

Reviewed on Feb 5, 2022

It was a really well designed course giving us opportunity to practice a lot and get a deeper insight of things we learnt before and see how theory works in practice. Thoroughly enjoyed it!

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