Digital Marketing with AI

Digital Marketing with AI

This course is part of Generative AI for Business Leaders Specialization

Instructor: Anton Voroniuk

Access provided by EY

7 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

5 hours to complete

Flexible schedule

Learn at your own pace

7 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

5 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Develop data-driven content strategies and create engaging posts using ChatGPT, Gemini, and Copilot and other GenAI tools.
Use AI for customer segmentation, predictive analytics, and hyper-personalized campaigns across channels.
Create visually consistent, brand-aligned images and videos using AI creative tools and workflows.

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 assignments¹

AI Graded see disclaimer

Taught in English

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Build your subject-matter expertise

This course is part of the Generative AI for Business Leaders Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 7 modules in this course

This course unlocks the power of Artificial Intelligence for modern digital marketing, teaching you the invaluable techniques used by leading brands. Upon completion, you will be able to apply generative AI tools like ChatGPT, Gemini, and Copilot to develop data-driven content strategies, create engaging social media posts, and optimize your website for search engines. You will master the art of prompt engineering and learn to build reusable workflows that streamline your everyday marketing tasks, from content creation to competitive analysis.

By enrolling, you will gain a significant competitive edge, transforming your approach to marketing challenges. This course empowers you to move beyond theory and master practical skills in hyper-personalization, customer journey mapping, and automated email marketing. What makes this program unique is its hands-on approach; you won’t just learn about AI, you’ll build real assets, analyze case studies from companies like Netflix and Coca-Cola, and generate your own creative content. If you are a beginner looking to get on track with the latest industry trends, this course provides a structured treasure trove of practical techniques to serve as your guide.

Learn the fundamentals of artificial intelligence in marketing, explore key generative AI tools, and discover how to build reusable prompt workflows for everyday marketing tasks.

What's included

5 videos1 reading

5 videos Total 20 minutes

Introduction to the Course 2 minutes
What is AI and Why it Matters for Marketers 5 minutes
Intro to Generative AI Tools: ChatGPT, Gemini, Copilot 5 minutes
Building Reusable Prompt Libraries in Notion 2 minutes
Using a Content Creation Template in Notion 6 minutes

1 reading Total 15 minutes

The Most Essential Prompt Engineering Techniques for Marketers 15 minutes

Explore how AI tools can help marketers develop content strategies, generate content calendars, analyze competitors, and produce engaging brand-aligned content across platforms.

What's included

6 videos2 readings1 assignment

6 videos Total 25 minutes

Content Strategy Creation with ChatGPT 3 minutes
Content Calendar Creation Using ChatGPT 3 minutes
Market and Competitive Analysis Case Studies 8 minutes
Master AI-Powered Post Creation Using Manus 4 minutes
Transforming Your Text with ChatGPT 4 minutes
Using Copilot to Generate Engaging Content for Social Media 2 minutes

2 readings Total 25 minutes

Maintaining the Brand Voice While Using Generative AI 10 minutes
Prompt Library: 40 Social Media Content Prompts 15 minutes

1 assignment Total 10 minutes

Check Your Knowledge 10 minutes

Discover how to use AI to create long-form content, optimize websites for SEO, and repurpose content efficiently across multiple digital channels.

What's included

4 videos1 reading

Understand how AI enables advanced customer segmentation, predictive analytics, and personalized marketing experiences throughout the customer journey.

What's included

4 videos1 reading1 assignment

4 videos Total 18 minutes

AI for Customer Segmentation & Predictive Analytics 4 minutes
Case Study Analysis: Netflix's Hyper-Personalization Engine 4 minutes
Case Study Analysis: Calm App's Increased Usage with Amazon Personalize 4 minutes
Customer Journey Map via DeepSeek AI 6 minutes

1 reading Total 15 minutes

Creating Personalized Marketing Experiences at Scale 15 minutes

1 assignment Total 20 minutes

Check Your Knowledge 20 minutes

Learn how AI can enhance email marketing and advertising performance by optimizing messaging, improving engagement, and generating high-performing campaign content.

What's included

5 videos1 reading

5 videos Total 16 minutes

AI for Email and Ad Optimization 5 minutes
Case Study Analysis: Farfetch's 7% Open Rate Increase with Phrasee 5 minutes
Case Study Analysis: JPMorgan Chase's 450% Click Increase with Persado 3 minutes
Utilizing Copilot for Email Marketing 2 minutes
Creating Marketing Emails for Product Launches 2 minutes

1 reading Total 15 minutes

Email Campaign Template Library 15 minutes

Explore how AI-powered tools can generate images, videos, and social media creatives while maintaining visual consistency and brand identity.

What's included

6 videos2 readings1 assignment

6 videos Total 24 minutes

AI for Image and Video Generation 3 minutes
AI-Powered Image Generation for Marketing 3 minutes
Case Study Analysis: Coca-Cola's "Create Real Magic" Campaign 4 minutes
Case Study Analysis: Nike's "Never Done Evolving" Campaign 5 minutes
Generating Social Media Creatives using AI 4 minutes
Generating Videos from Images 5 minutes

2 readings Total 25 minutes

Maintaining Consistency When Using AI Image Generators 10 minutes
Image Generation Prompt Library: 50+ Prompts 15 minutes

1 assignment Total 20 minutes

Check Your Knowledge 20 minutes

Bring everything together by building AI-driven marketing workflows while understanding ethical considerations and the strategic role of AI in modern marketing.