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Learner Reviews & Feedback for Channel Management and Retailing by IE Business School

4.5
stars
1,131 ratings

About the Course

Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management. Profesor Maria Teresa Aranzabal guides you through: - The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others. - The retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. The main goal of this course is that you understand how channel management and retailing can improve performance in your business. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing....

Top reviews

RR

Oct 12, 2020

Very important knowledge though not easy to absorb, I will revisit this course from time to time. I learned a lot from this course. Thank you and appreciate it.

VS

Apr 16, 2020

Very Well explained and provide thorough learning alongside engaging reads and assignments.

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151 - 175 of 205 Reviews for Channel Management and Retailing

By Anuj S

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May 27, 2017

it was a really a great and useful course to do. Enjoyed the way the explain the things and specially the interaction with industry expert

By Mélanie A

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Feb 28, 2023

this course was very interessting, weel presented. also it was easey to follow and understand all concepts . thank you

By sagar v

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Dec 22, 2017

Theory taught should be associated with examples, to cement the learning. That was the only thing that was lacking

By Julia F

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Apr 9, 2020

Content is very interesting but it´s difficult to understand professor. Her English is too poor.

By Naincy G

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Jun 3, 2020

A Course with all relevant insights about channel distribution and retail management

By Francois R

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Aug 22, 2016

Not as complete as the two first courses of the specialization but still good.

By Adcon S

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Oct 14, 2020

Good for knowledge update about channels and retailing strategies

By SUKHENDRA S

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Sep 15, 2021

must for understanding about retail and distribution channel.

By Saahid R

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Nov 9, 2020

The course was amazing learning about retail management.

By Eileen M

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Jun 21, 2016

The instructor was hard to understand at times.

By Miguel J

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May 9, 2016

A great course! Of course I will recommend it.

By Mohamed E

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Jan 18, 2018

the subtitle didn't match with the Video

By Mohammad M

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Jun 9, 2016

great course about distribution channels

By Rinchy

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Jan 24, 2017

I love the interview parts.

By Ibeth J

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Oct 18, 2019

Excellent professor!

By CAYABYAB, M R D

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May 13, 2022

Very great course!

By Archit A

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Jun 15, 2020

Fantabulous Course

By Pankaj

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Sep 11, 2024

Very good for me.

By Vudum S

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Nov 21, 2022

good informative

By Chukwu I I

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Jan 30, 2020

Lecture was good

By 1971301026 R Y

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Mar 22, 2022

it was good

By Siddharth C

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May 26, 2020

nice course

By kaung n

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Apr 18, 2016

awesome!

By Ramana R M

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Sep 9, 2022

Thanks

By Srikanth P

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May 18, 2023

good