By the end of this course, learners will be able to define the foundations of Customer Relationship Management (CRM), analyze customer lifecycle stages, differentiate between acquisition and retention strategies, classify customer portfolios, design value-driven experiences, and implement operational CRM tools to optimize sales, marketing, and service performance.
CRM: Analyze, Apply & Optimize Customer Success
CRM: Analyze, Apply & Optimize Customer Success
This course is part of Customer-Centric CRM Strategy and Management Specialization
Instructor: EDUCBA
Access provided by Xavier School of Management, XLRI
Gain insight into a topic and learn the fundamentals.
17 reviews
8 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Analyze customer lifecycle and CRM strategies.
Differentiate acquisition vs. retention approaches.
Apply CRM tools to optimize business performance.
Skills you'll gain
- Automation
- Customer Success Management
- Value Propositions
- Portfolio Management
- Customer experience strategy (CX)
- Customer Analysis
- Customer Data Management
- Customer Relationship Management
- Key Performance Indicators (KPIs)
- Customer Retention
- Marketing Automation
- Customer Acquisition Management
- Performance Measurement
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
12 assignments
Taught in English
Recently updated!
October 2025
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This course is part of the Customer-Centric CRM Strategy and Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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Showing 3 of 17
NP
Reviewed on Dec 5, 2025
The best professional development investment this year. It completely transformed how I view our CRM.
AW
Reviewed on Dec 7, 2025
I secured a promotion after presenting the CRM optimization plan I developed during this course. It works wonders!
VV
Reviewed on Dec 21, 2025
I found this course extremely useful for understanding how CRM analytics directly influence customer satisfaction and long-term business success.
