Dashboarding and Funnel Analytics for Product Insights

This course is part of Product Analytics Unlocked: Metrics to Meaningful Insight Specialization

Instructor: Professionals from the Industry

Access provided by Xavier School of Management, XLRI

11 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

11 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Build interactive dashboards that translate business KPI requests into self-service analytics tools with drill-through functionality.
Create retention heatmaps with event annotations and evaluate visualizations for accessibility and clarity improvements.
Design optimized user activation funnels by selecting critical events and identifying process redundancies for consolidation.
Apply statistical methods to analyze engagement metrics and validate predictive relationships between activation and retention.

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

23 assignments¹

AI Graded see disclaimer

Taught in English

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Build your subject-matter expertise

This course is part of the Product Analytics Unlocked: Metrics to Meaningful Insight Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 11 modules in this course

You'll build expertise in transforming raw user data into actionable product insights through interactive dashboards and funnel analytics. By completing this course, you'll gain the ability to translate stakeholder requirements into technical specifications, create self-service analytics tools, and identify optimization opportunities that drive business growth. You'll develop proficiency in retention analysis using heatmaps, design user activation funnels, and apply statistical methods to detect meaningful trends in engagement metrics.

This hands-on course uniquely combines business requirements gathering with advanced visualization techniques and predictive analytics, preparing you to bridge the gap between technical analysis and strategic decision-making. You'll work with real-world scenarios involving user journey mapping, channel performance analysis, and correlation studies that validate key business metrics. Upon completion, you'll possess the comprehensive skill set needed for product analytics, marketing optimization, and data-driven user experience roles.

You will learn the critical skill of translating ambiguous business requests into clear technical blueprints for dashboard development.

What's included

2 videos2 readings1 assignment

2 videos Total 11 minutes

Why Requirements Translation Matters in Data Analytics 4 minutes
Building Comprehensive Dashboard Specifications 7 minutes

2 readings Total 15 minutes

Decoding Stakeholder KPI Requests: From Ambiguity to Clarity 8 minutes
Requirements Gathering Techniques for Data Professionals 7 minutes

1 assignment Total 3 minutes

Requirements Translation Knowledge Check 3 minutes

You will build interactive dashboard solutions that enable autonomous data exploration through funnel visualization and drill-through capabilities.

What's included

2 videos4 readings3 assignments

2 videos Total 13 minutes

The Power of Self-Service Analytics in Modern Organizations 4 minutes
Essential Components of Interactive Dashboard Design 8 minutes

4 readings Total 40 minutes

Funnel Dashboard Design Principles for Self-Service Analytics 10 minutes
Drill-Through Functionality: Connecting Overview to Detail 10 minutes
Building Funnel Visualizations: A Step-by-Step Guide 10 minutes
Implementing Drill-Through Functionality 10 minutes

3 assignments Total 26 minutes

Build Your Complete Funnel Dashboard Solution 10 minutes
Dashboard Implementation Knowledge Check 4 minutes
Complete Dashboard Creation Project 12 minutes

You will learn the foundational skills for creating effective retention heatmaps by understanding their business value, learning key visualization techniques, practicing heatmap creation in Tableau, and applying event annotation strategies to real user behavior data.

What's included

2 videos1 reading2 assignments

You will learn the systematic evaluation of data visualizations by understanding accessibility requirements, learning evaluation methodologies, practicing with accessibility tools, and applying comprehensive assessment techniques to ensure visualizations communicate effectively to all audiences.

What's included

2 videos2 readings2 assignments

2 videos Total 8 minutes

Why Accessibility Evaluation Prevents Million-Dollar Mistakes 4 minutes
Using Accessibility Tools to Evaluate Color Contrast and Clarity 4 minutes

2 readings Total 20 minutes

Comprehensive Framework for Visualization Accessibility Assessment 10 minutes
Common Visualization Clarity Issues and Detection Strategies 10 minutes

2 assignments Total 18 minutes

Accessibility Evaluation Methodology Assessment 3 minutes
Professional Visualization Accessibility Evaluation Project 15 minutes

You will develop systematic approaches for identifying the most impactful activation events in user funnels using data-driven criteria and the Amplitude analytics platform.

What's included

1 video1 reading2 assignments

You will learn techniques for analyzing complex process flows, identifying overlapping steps like "add_to_cart" & "start_checkout", and creating data-driven consolidation strategies using real-world case studies.

What's included

2 videos1 reading3 assignments

2 videos Total 10 minutes

The Business Case for Funnel Consolidation 4 minutes
Identifying Overlapping Steps in Cart-to-Checkout Processes 6 minutes

1 reading Total 10 minutes

Process Flow Evaluation Methods for Redundancy Detection 10 minutes

3 assignments Total 36 minutes

Cart-to-Checkout Consolidation Strategy Development 18 minutes
Process Redundancy Evaluation Mastery Check 3 minutes
Comprehensive Funnel Consolidation Analysis and Strategy 15 minutes

You will learn the mathematical foundations and industry benchmarks for calculating DAU/WAU stickiness ratios, enabling them to distinguish between surface-level metrics and meaningful user engagement patterns.

What's included

4 videos1 reading1 assignment

4 videos Total 21 minutes

DAU/WAU Stickiness Drives Product Success 3 minutes
DAU/WAU Fundamentals - Formulas and Core Concept 6 minutes
Benchmark Standards and Competitive Intelligence 8 minutes
Step-by-Step DAU/WAU Calculation Process 3 minutes

1 reading Total 5 minutes

Industry Benchmarks and Contextual Analysis Framework 5 minutes

1 assignment Total 3 minutes

DAU/WAU Stickiness Knowledge Check 3 minutes

You will learn control chart analysis and statistical process control methods to distinguish between natural variation and significant performance changes in session-depth metrics.

What's included

3 videos1 reading3 assignments

3 videos Total 16 minutes

Control Chart Fundamentals and Components 7 minutes
Control Limit Calculations and Interpretation Rules 7 minutes
Python Implementation of Control Chart Analysis 2 minutes

1 reading Total 6 minutes

Statistical Process Control Theory and Applications 6 minutes

3 assignments Total 33 minutes

Automated Variance Detection System Creation 15 minutes
Statistical Process Control Knowledge Check 3 minutes
Statistical Process Control Mastery Evaluation 15 minutes

You will learn foundational segmentation techniques to analyze user activation data by acquisition channels, enabling identification of which sources deliver the most engaged users.

What's included

3 videos1 reading2 assignments

3 videos Total 17 minutes

Channel Segmentation Transforms Product Growth 4 minutes
Building Channel-Specific Activation Dashboards 8 minutes
Calculating Channel-Specific Activation Rates 6 minutes

1 reading Total 8 minutes

Fundamentals of Channel-Based User Segmentation 8 minutes

2 assignments Total 24 minutes

Channel Segmentation Analysis Challenge 18 minutes
Channel Segmentation Mastery Check 6 minutes

You will learn advanced statistical techniques to validate whether activation behaviors genuinely predict long-term user retention, enabling evidence-based product optimization decisions.

What's included

3 videos1 reading3 assignments

3 videos Total 24 minutes

Activation-Retention Correlation Drives Product Success 4 minutes
Interpreting Correlation Analysis Results 11 minutes
Conducting Pearson Correlation Analysis 9 minutes

1 reading Total 8 minutes

Statistical Correlation Methods for Product Analytics 8 minutes

3 assignments Total 42 minutes

Retention Prediction Model Development 20 minutes
Correlation Analysis and Retention Prediction Mastery Check 7 minutes
Comprehensive Activation-Retention Analysis 15 minutes

You create a comprehensive product analytics dashboard that integrates user funnel analysis, retention visualization, engagement monitoring, and activation tracking to provide actionable insights for product optimization decisions.