Social Media Content and Strategy

This course is part of multiple programs.

Instructor: Adobe

Access provided by SR University

45,807 already enrolled

4 modules

Gain insight into a topic and learn the fundamentals.

376 reviews

Beginner level

Recommended experience

Flexible schedule

2 weeks at 10 hours a week

Learn at your own pace

98%

Most learners liked this course

4 modules

Gain insight into a topic and learn the fundamentals.

376 reviews

Beginner level

Recommended experience

Flexible schedule

2 weeks at 10 hours a week

Learn at your own pace

98%

Most learners liked this course

What you'll learn

Create engaging social media content for a target audience that boosts interaction and results through platform-specific visuals and messaging.
Implement social media design best practices to build a consistent social media presence across platforms
Develop strategies that leverage current trends and proven tactics, enhancing your social media content creation and maximizing your reach.
Use analytics and audience insights to fine-tune your social media content strategy.

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

13 assignments

Taught in English

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There are 4 modules in this course

This Social Media Content Strategy course is built for aspiring and professional content creators who want to elevate their social media presence. In this course, you will learn how to create social media content that not only captures attention but compels your audience to act.

This course focuses on social media content creation, giving you hands-on experience with Adobe Express and Adobe AI tools to develop scroll-stopping visuals, impactful messaging, and smart scheduling strategies. Explore social media design best practices, including layout fundamentals, brand consistency, and creative workflows that make your content stand out. Whether you’re a solo influencer or managing social media for a brand, you’ll gain the skills to plan, produce, and publish high-quality content across platforms. Each module dives into real-world content creation techniques, including how to optimize your work with AI-powered insights and templates. By the end of the course, you’ll be equipped to build a dynamic, engaging content strategy and become a confident leader in social media content creation.

This module will teach you the basics of social media marketing and audience engagement. You’ll explore how to create authentic content and understand your target audience to enhance your brand’s presence.

What's included

12 videos9 readings3 assignments1 plugin

12 videosTotal 47 minutes

Introduction3 minutes
Harnessing the power of social media3 minutes
Communicating your brand2 minutes
Content authenticity4 minutes
Accelerate your side hustle3 minutes
Corporate roles in social media4 minutes
Understanding visual brand identity5 minutes
Mood boards in Adobe Express4 minutes
Knowing your audience7 minutes
Learning from your audience4 minutes
The rise of small communities and social media3 minutes
Engaging your audience3 minutes

9 readingsTotal 90 minutes

Course Outline10 minutes
Prepare for success with Adobe Express10 minutes
Create a Brand: Your Course-Long Campaign Challenge10 minutes
AI and the evolution of social media content creation10 minutes
Create authentic content10 minutes
Introduction to Content Credentials10 minutes
Key takeaways10 minutes
Learning Paths and Certifications10 minutes
Join the Adobe Community10 minutes

3 assignmentsTotal 110 minutes

Quiz: Market to a target audience50 minutes
Get started with Adobe Express30 minutes
Create your own moodboard30 minutes

1 pluginTotal 1 minute

Let's get started1 minute

This module will teach you how to leverage social media analytics to inform your content strategy and effectively schedule posts. You’ll gain skills in planning a content calendar, using the Content Scheduler in Adobe Express, and optimizing your posts for maximum engagement across various platforms.