Back to Design Principles: an Introduction
University of California San Diego

Design Principles: an Introduction

What makes an interface intuitive? How can I tell whether one design works better than another? This course will teach you fundamental principles of design and how to effectively evaluate your work with users. You'll learn fundamental principles of visual design so that you can effectively organize and present information with your interfaces. You'll learn principles of perception and cognition that inform effective interaction design. And you'll learn how to perform and analyze controlled experiments online. In many cases, we'll use Web design as the anchoring domain. A lot of the examples will come from the Web, and we'll talk just a bit about Web technologies in particular. When we do so, it will be to support the main goal of this course, which is helping you build human-centered design skills, so that you have the principles and methods to create excellent interfaces with any technology.

Status: Layout Design
Status: Web Design and Development
BeginnerCourse13 hours

Featured reviews

KH

5.0Reviewed Oct 4, 2017

I liked particularly the course about running web experiments with A/B testing and learning a lot about comparing data with chi-square testing.

LF

4.0Reviewed Dec 15, 2016

Great, if brief course. Some occasionally ill-worded test questions. But this course piqued my interest for the ones that follow.

PV

5.0Reviewed Nov 21, 2019

The course was simple and crisp yet covered it all - interaction, visual and usability. Liked the duration of the videos followed by reading material that covered the highlights of the topic.

TB

5.0Reviewed Jun 11, 2018

I really enjoyed this segment of the course, it made me pay more attention to the not so mundane things around me!

AB

5.0Reviewed Aug 27, 2016

This course was very informative and well structured. I feel like the concepts stacked and that by the end I had a better understanding surrounding the "why" behind a lot of these concepts.

BB

4.0Reviewed Jul 2, 2017

Good course. The leactures could be better structured, but with some complementary reading and insistence, you bust right through.

SD

5.0Reviewed Feb 7, 2018

I liked this course - new ideas and formalisation of techniques... a nice mix of hard and soft skills in the assignments.

NS

5.0Reviewed Mar 16, 2016

The basic principles of design and their philosophies were covered well in this course, and it was taught in a quick, efficient manner. I liked undergoing this course and would recommend it.

CB

4.0Reviewed Dec 30, 2017

Just in week 1, this course has me examining and evaluating things I normally would take for granted...including work arounds!

MK

5.0Reviewed Mar 15, 2021

Very informative and fun. Good mix of practical examples and theory, made me wish every university course I've taken was like this

PS

5.0Reviewed Sep 28, 2015

Very interesting. The assignments test the learning are and more related to what we see around us. It is a test of our perception on interactive design. This is very helpful.

MP

5.0Reviewed Jun 2, 2019

Really good and professional content! There was a small mistake in one of the assignments but it doesn't really matter now. There were a lot of people ready to help you.

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