AI for Professional Writing empowers writers, marketers, and content creators to harness AI for high-quality, scalable content production. This program teaches how to craft engaging blogs, articles, and marketing copy using advanced AI tools while optimizing for SEO, audience engagement, and monetization.

AI for Professional Writing

Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
3 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
AI-Driven Content Creation: Learn to generate high-quality blogs, articles, and marketing copy using AI tools.
SEO & Optimization: Use AI to optimize content for search engines, engagement, and audience reach.
AI Prompt Engineering: Master prompts to guide AI for dynamic, creative, and context-aware content.
Content Workflow Efficiency: Streamline writing processes, improve accuracy, and scale content production.
Skills you'll gain
- Artificial Intelligence and Machine Learning (AI/ML)
- Business Writing
- Copywriting
- AI Personalization
- Responsible AI
- Generative AI Agents
- Writing
- Editing
- Writing and Editing
- Artificial Intelligence
- Search Engine Optimization
- Blogs
- Keyword Research
- AI Enablement
- Content Creation
- Web Content
- Workflow Management
- Content Strategy
Tools you'll learn
Details to know

Shareable certificate
Add to your LinkedIn profile
Assessments
8 assignments
Taught in English
Recently updated!
January 2026
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There are 8 modules in this course
Instructor

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University of California, Davis

University of California, Davis

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