Back to Assess for Success: Marketing Analytics and Measurement
Google

Assess for Success: Marketing Analytics and Measurement

Assess for Success: Marketing Analytics and Measurement is the fifth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics

Status: Google Ads
Status: Data Analysis
BeginnerCourse18 hours

Featured reviews

RR

4.0Reviewed Oct 12, 2022

I​t was a practical course that and I had a great experience studying it. However, thre should be a 2 -3 months internship programs to have a real life experience with all the analytics tools.

SW

5.0Reviewed Aug 22, 2022

I think this has been the most difficult course in the seven part program, but it was presented in a way to continue learning with added materials and that is very appreciated.

MS

5.0Reviewed Apr 7, 2023

This course is actually more than great and full of good information! thank you so much to all people who provided us with these valuable materials

AG

5.0Reviewed Oct 13, 2022

V​ery detailed and one of the main pillars of digital marketing ecommerce course.Gives great understanding and skills for this area of knowledge.

JA

5.0Reviewed Sep 21, 2023

Good marketing analytics course to broaden your insight on google ads, google analytics, spreadsheets, basic data visualization, media plans, etc.

VN

5.0Reviewed Aug 15, 2023

This course is a no-brainer for those wanting to become a marketing analyst. I learned so much from this course about stakeholders, campaign monitoring, KPIs, reports, and presentations.

AJ

5.0Reviewed Nov 22, 2024

This was a very intense course but I learnt so much and the lecturer was sooo informative and smart. I got inspired to sign up for Google Analytics and I will complete it in 2025 : )

KS

5.0Reviewed Jan 11, 2025

Covers up the basics in marketing analytics and measurements in just one module. Would really help me kickstart ny career as a marketing executive.

BP

5.0Reviewed Aug 13, 2022

It was fun doing this course, discovered many things related to analytics and measurement. Would be confident now, if anyone would ask about this.

LR

5.0Reviewed Feb 20, 2024

I was new to all things analytical. This gave great examples and exercises to develop knowledge. Would suit someone who already deals with data too

KL

5.0Reviewed Feb 6, 2023

Very informative and detailed. Using analysis tools and techniques is very important. Helped understanding presentations concepts too. Overall a good course.

AR

5.0Reviewed Jul 22, 2023

For me, this was by far the most important course out of the seven. Packed with a lot of useful information, tasks and practices. Mostly to do with Data and Presenting Data.

All reviews

Showing: 20 of 492

Syed Farhan Hussain
1.0
Reviewed Jul 21, 2022
Valerie CR
2.0
Reviewed Jul 29, 2022
Bonnie Cronk
1.0
Reviewed Aug 7, 2022
Chakshu Khanna
2.0
Reviewed Jul 9, 2022
sonal rane
2.0
Reviewed Jul 20, 2022
Haider Ghaznavi
1.0
Reviewed Nov 15, 2022
John Dismukes
1.0
Reviewed Sep 21, 2022
Sharon Meyer
3.0
Reviewed Jul 17, 2022
Amardeep Singh
2.0
Reviewed Mar 4, 2023
Deleted Account
1.0
Reviewed Jul 25, 2022
Ashwin Pandya
2.0
Reviewed Apr 12, 2024
Abeer Dawoud
1.0
Reviewed Jul 30, 2024
Heba Abdel Hamid Abu Ghazala
1.0
Reviewed Jan 18, 2023
Adam Cartwright
1.0
Reviewed Aug 1, 2024
Vivian Marinelli
3.0
Reviewed Aug 19, 2022
1.0
Reviewed Jul 21, 2023
Rosemarie Melville
2.0
Reviewed Jul 4, 2023
Brandon Roland
4.0
Reviewed Jun 14, 2022
Ethelyn Donahue
1.0
Reviewed Aug 3, 2024
Siddharth Tewari
1.0
Reviewed Nov 23, 2022