In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.

Business Foundations Specialization

Business Foundations Specialization
Solve Real Business Problems.
Build a foundation of core business skills in marketing, finance, accounting and operations.



Instructors: Michael R Roberts
Access provided by Government Polytechnic Gandhinagar
337,841 already enrolled
What you'll learn
Understand branding and go-to-market strategies
Read income statements, balance sheets, and cash flow statements
Manage people through motivation and reward systems
Analyze and improve business processes in services or manufacturing
Skills you'll gain
- Operations
- Accrual Accounting
- Peer Review
- Capital Budgeting
- Operations Management
- Process Analysis
- Project Design
- Return On Investment
- Branding
- Financial Statement Analysis
- Human Capital
- Customer Analysis
- Corporate Finance
- Financial Statements
- Finance
- Operational Efficiency
- Marketing
- People Management
- Operational Excellence
- Process Improvement and Optimization
Details to know

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- Develop a deep understanding of key concepts
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Specialization - 6 course series
Introduction to Marketing
Introduction to Financial Accounting

Managing Social and Human Capital
Introduction to Corporate Finance
Introduction to Operations Management

Wharton Business Foundations Capstone
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Learner reviews across Business Foundations
avg. across 6 courses
- 5 stars
76.82%
- 4 stars
17.48%
- 3 stars
3.66%
- 2 stars
1.03%
- 1 star
0.98%
Reviewed on May 8, 2017
Amazing course that teaches the basics of Marketing. Everything taught in the course gives a good perspective on how to apply marketing principles in offline, most especially online businesses.
Reviewed on Sep 27, 2017
Loved this course! Because it was via videos, you could pause and digest the material at your own speed. More challenging content than I expected so felt I learned a lot. Will take another course!
Reviewed on Jul 31, 2020
Outstanding presentations with valuable insights into the complexity of humans and organizations. Excellent ideas on how to work and lead with wisdom and character.
