Coursera Instructor Network
Generative AI for Sales Specialization
Coursera Instructor Network

Generative AI for Sales Specialization

Transform Sales Performance with Generative AI. Master AI-powered sales strategies to boost productivity and drive revenue growth.

Starweaver
Anton Voroniuk
Christopher Klaus

Instructors: Starweaver

Access provided by Emirates Development Bank

Get in-depth knowledge of a subject
Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Apply GenAI tools for lead scoring, qualification, and sales automation across the entire sales funnel

  • Build AI-powered workflows using Zapier, HubSpot, and other platforms to streamline sales operations

  • Create data-driven sales strategies and personalized customer communications using advanced AI techniques

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

September 2025

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Coursera Instructor Network

Specialization - 12 course series

What you'll learn

  • Apply best practices and ethical considerations into your AI-based solutions and automations.

  • Build AI-powered tools for lead scoring, segmentation, and identification tasks using advanced GenAI platforms.

  • Apply prompt engineering techniques to effectively communicate with AI models in lead evaluation contexts.

  • Apply key concepts of GenAI and Large Language Models (LLMs) based tools for automating lead evaluation tasks.

Skills you'll gain

Category: Prompt Engineering
Category: Sales Process
Category: Lead Generation
Category: Business Ethics
Category: Sales Prospecting
Category: Generative AI
Category: Sales Management
Category: ChatGPT
Category: Automation
Category: OpenAI
Category: Data-Driven Decision-Making
Category: Artificial Intelligence
Category: Sales Pipelines

What you'll learn

  • Evaluate CRM integrations (like form-to-CRM, email to CRM, data sync, etc.) for workflow optimization.

  • Analyze operational bottlenecks and implement GenAI solutions.

  • Build automation workflows using Zapier.

  • Implement GenAI-powered automation using Zapier Agents.

Skills you'll gain

Category: Generative AI Agents
Category: Automation
Category: HubSpot CRM
Category: Process Analysis
Category: Data Management
Category: Systems Integration
Category: Prompt Engineering
Category: Operational Efficiency
Category: Sales Management
Category: Workflow Management
Category: Business Process Automation
Category: Sales
Category: Customer Relationship Management
Category: Business Workflow Analysis
Category: Sales Strategy
Category: Customer Relationship Management (CRM) Software
Category: Data Entry
Category: Sales Process
Category: Lead Generation

What you'll learn

  • Explore the fundamentals of GenAI in sales and analyze its role in transforming lead qualification processes.

  • Apply GenAI-driven lead scoring concepts and implement GenAI techniques to prioritize high-value leads effectively.

  • Optimize lead qualification processes by integrating GenAI-driven automation to scale efficiency and accuracy in sales workflows.

  • Formulate a GenAI-driven lead qualification strategy using data sources, performance metrics, and AI-powered decision-making.

Skills you'll gain

Category: Sales Process
Category: Prospecting and Qualification
Category: Generative AI Agents
Category: Automation
Category: Sales
Category: Sales Strategy
Category: Prioritization
Category: Inside Sales
Category: Customer Relationship Management (CRM) Software
Category: Sales Management
Category: Sales Pipelines
Category: HubSpot CRM
Category: Lead Generation
Category: Data-Driven Decision-Making

What you'll learn

  • Identify the capabilities of GenAI relevant to sales operations tasks.

  • Evaluate the results of GenAI implementations in sales operations scenarios.

  • Develop strategies for responsible GenAI integration while maintaining human oversight and accountability.

Skills you'll gain

Category: Customer Relationship Management
Category: Data-Driven Decision-Making
Category: Sales Process
Category: Data Ethics
Category: Sales
Category: Prompt Engineering
Category: Sales Management
Category: Sales Operations
Category: Sales Strategy
Category: Forecasting
Category: Sales Enablement
Category: Generative AI Agents
Category: Strategic Decision-Making
Category: Business Ethics
Category: Project Implementation

What you'll learn

  • Identify the capabilities of GenAI relevant to sales tasks.

  • Evaluate the results of GenAI implementations in sales scenarios.

  • Compare and contrast the risks, challenges, and ethical considerations of using GenAI in sales.

Skills you'll gain

Category: Generative AI Agents
Category: Sales Enablement
Category: Customer experience improvement
Category: Customer Engagement
Category: ChatGPT
Category: Lead Generation
Category: Business Workflow Analysis
Category: Business Ethics
Category: Sales Development
Category: Sales
Category: Sales Prospecting
Category: Productivity Software
GenAI for Sales Analytics

GenAI for Sales Analytics

Course 64 hours

What you'll learn

  • Understand what Generative AI is and how it can be applied to sales analytics.

  • Learn how to apply AI for basic sales forecasting to make informed business decisions.

  • Explore how AI can help segment customers and personalize sales outreach.

  • Discover simple AI techniques that can help improve daily sales decision-making.

Skills you'll gain

Category: Artificial Intelligence
Category: Forecasting
Category: Generative AI
Category: Customer Analysis
Category: Sales Strategy
Category: Analytics
Category: Personalized Service
Category: Sales
Category: Predictive Modeling
Category: Sales Management
Category: Customer Insights
Category: Sales Pipelines
Category: Data-Driven Decision-Making

What you'll learn

  • Synthesize AI-generated market research to formulate data-driven sales strategies and proposal outlines.

  • Design personalized, proposals and presentations using AI-assisted storytelling techniques.

  • Evaluate sales materials using AI-powered design and optimization tools.

  • Create advanced sales proposals and presentations using AI techniques.

Skills you'll gain

Category: Market Research
Category: Data Storytelling
Category: Data Visualization
Category: Sales Process
Category: Competitive Analysis
Category: Proposal Writing
Category: Microsoft PowerPoint
Category: Data-Driven Decision-Making
Category: AI Personalization
Category: Generative AI Agents
Category: Storytelling
Category: Presentations
Category: Prompt Engineering
Category: Sales Presentations
Category: Sales Strategy

What you'll learn

  • Analyze the strategic role of GenAI in sales workflows and decision-making processes.

  • Apply GenAI tools for accurate forecasting and lead prioritization.

  • Utilize AI-driven techniques to personalize customer interactions and improve engagement.

  • Implement GenAI to streamline sales processes and drive innovation.

Skills you'll gain

Category: Customer experience improvement
Category: Sales Management
Category: Sales Pipelines
Category: Sales Process
Category: Sales Enablement
Category: Sales
Category: Prioritization
Category: Sales Training
Category: Sales Strategy
Category: Lead Generation
Category: Forecasting
Category: Business Ethics
Category: Customer Engagement
Category: Generative AI Agents

What you'll learn

  • Identify the capabilities of GenAI for key account executive functions.

  • Examine real-world applications to leverage GenAI for streamlining work and fostering innovation in account executive roles.

  • Deploy strategies to responsibly integrate GenAI into account management, maintaining human oversight and accountability.

Skills you'll gain

Category: Customer Relationship Management
Category: Data Ethics
Category: Account Management
Category: Sales Management
Category: Innovation
Category: Prompt Engineering
Category: Business Communication
Category: Market Analysis
Category: Market Trend
Category: Workflow Management
Category: Sales Enablement
Category: Client Services
Category: Proposal Development
Category: Business Ethics
Category: Generative AI Agents
GenAI for Sales Teams

GenAI for Sales Teams

Course 103 hours

What you'll learn

  • Examine the capabilities and potential applications of Generative AI (GenAI) across different sales functions.

  • Analyze real-world examples of how sales teams are currently using GenAI to enhance productivity, efficiency, and innovation.

  • Develop strategies to responsibly integrate GenAI into sales practices while maintaining appropriate human oversight and accountability.

Skills you'll gain

Category: AI Personalization
Category: Generative AI Agents
Category: Sales
Category: Business Ethics
Category: Customer Engagement
Category: Sales Operations
Category: Sales Development
Category: Sales Strategy
Category: Sales Process
Category: Data-Driven Decision-Making
Category: Automation
Category: Customer experience improvement
Category: Sales Management
Category: Sales Enablement

What you'll learn

Skills you'll gain

Category: Competitive Analysis
Category: Trend Analysis
Category: Market Opportunities
Category: Predictive Analytics
Category: Strategic Planning
Category: Market Research
Category: Forecasting
Category: Data-Driven Decision-Making
Category: Market Analysis
Category: Business Analytics
Category: Business Intelligence
Category: Growth Strategies
Category: Artificial Intelligence
Category: Business Development
Category: Market Trend
Category: Strategic Thinking
Category: Marketing Strategies
Category: Business Strategy
Category: Generative AI
Sales Analysis with Claude

Sales Analysis with Claude

Course 126 hours

What you'll learn

  • Explain AI-generated market insights to formulate data-driven sales strategies.

  • Analyze customer profiles and pain points to design personalized sales communications.

  • Evaluate complex sales data to extract actionable insights and predict future trends.

  • Design customer journey maps to optimize touchpoints throughout the sales cycle.

Skills you'll gain

Category: Sales Strategy
Category: Customer Analysis
Category: Customer experience improvement
Category: Sales Presentations
Category: Specialized Sales
Category: Sales Development
Category: Sales
Category: Customer Insights
Category: Sales Enablement
Category: AI Personalization
Category: Analysis
Category: Market Trend
Category: Sales Process
Category: Sales Pipelines
Category: Forecasting
Category: Inside Sales
Category: Sales Management
Category: Trend Analysis
Category: Data-Driven Decision-Making
Category: Market Analysis

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Starweaver
Coursera Instructor Network
419 Courses781,365 learners
Anton Voroniuk
Coursera Instructor Network
6 Courses5,148 learners
Christopher Klaus
Coursera Instructor Network
16 Courses8,479 learners

Offered by

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy