Email Automation & AI Specialization
Email Automation & AI Specialization
Automate Smarter Email Marketing with AI.
Master email automation, AI-powered content, CRM optimization, and lifecycle marketing strategy.
Instructors: John Whitworth
Access provided by Haile Selassie I MetaVersity
Recommended experience
What you'll learn
Use ChatGPT and AI prompting techniques to draft, personalize, and scale email sequences using structured templates and brand voice guidelines.
Build and diagnose marketing automation workflows in HubSpot and Klaviyo, configuring triggers, branching logic, and multi-step nurture sequences.
Optimize CRM data quality through deduplication, standardization, and automated maintenance workflows that improve targeting and campaign ROI.
Design lifecycle and retention programs using CLV analysis, RFM frameworks, and churn-risk signals to drive acquisition, expansion, and loyalty.
Skills you'll gain
Details to know
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June 2026
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