Customer Centric Innovation

Customer Centric Innovation

This course is part of Strategic Technology Management Specialization

Instructor: Ravi Mehta

Access provided by Anima Educacao

3,423 already enrolled

4 modules

Gain insight into a topic and learn the fundamentals.

70 reviews

Beginner level

Recommended experience

7 hours to complete

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

70 reviews

Beginner level

Recommended experience

7 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Have a clear understanding of the concept of innovation – What is it, why is it important, and when and how does is it become successful.
Identify reasons underlying consumers’ psychological resistance to innovation.
Apply understanding of customer needs and the adoption process to identify opportunities for innovation and new product development.
Utilize and apply strategies to capture customer needs.

Skills you'll gain

Details to know

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Assessments

5 assignments

Taught in English

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This course is part of the Strategic Technology Management Specialization

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There are 4 modules in this course

Successful innovation starts with understanding customer needs and ends with a delighted customer. This course is created to develop a holistic understanding of customers’ role in developing successful innovations and how to capture and utilize customer information to create successful innovations.

In this module, we will examine the concept of innovation in general and customer-centric innovation in particular. We will start by defining customer-centric innovation, then work towards understanding what is innovation and when does it become successful.

What's included

6 videos4 readings2 assignments

6 videos Total 51 minutes

Course Introduction 7 minutes
Module 1 Introduction 1 minute
Customer-Centric Innovation 9 minutes
Why is Innovation Important? 13 minutes
What is Innovation? 11 minutes
Successful Innovation 11 minutes

4 readings Total 40 minutes

Syllabus 10 minutes
About the Discussion Forums 10 minutes
Module 1 Overview 10 minutes
Module 1 Readings 10 minutes

2 assignments Total 60 minutes

Understanding Innovation and Customer-Centric Innovation Quiz 30 minutes
Orientation Quiz 30 minutes

In this module, we will discuss and understand why new innovations fail, and examine this question from a customer psychology perspective. In doing so we will discuss the psychological barriers to innovation adoption and strategies to overcome such psychological resistance.

What's included

5 videos2 readings1 assignment

5 videos Total 46 minutes

Module 2 Introduction 2 minutes
Why Do Innovations Fail Part 1 12 minutes
Why Do Innovations Fail Part 2 9 minutes
Barriers to Innovation Adaption 13 minutes
Overcoming Barriers to Innovation Adaption 11 minutes

2 readings Total 20 minutes

Module 2 Overview 10 minutes
Module 2 Readings 10 minutes

1 assignment Total 30 minutes

Innovation Adoption Quiz 30 minutes

In this module, we will discuss tools and techniques that can be used to better understand customer pain points and hence their needs. This module will also highlight issues or drawbacks associated with these techniques or frameworks and discuss ways to overcome these drawbacks.

What's included

5 videos2 readings1 assignment

5 videos Total 41 minutes

Module 3 Introduction 1 minute
Understanding Customer Needs Part 1 7 minutes
Understanding Customer Needs Part 2 12 minutes
Perceptions and Observations - Overcoming Issues with Enquiry Method 11 minutes
Empathy and Lead Users 10 minutes

2 readings Total 20 minutes

Module 3 Overview 10 minutes
Module 3 Readings 10 minutes

1 assignment Total 30 minutes

Capturing Customer Needs to Fuel Innovation Quiz 30 minutes

In this module, we will introduce the systematic and formal innovation/new product development process, and how customer-centric information can be used to shape this process. We will also discuss how this process works and the factors that can help in developing a more efficient and effective innovation process and the issues that can hurt this process

What's included

5 videos2 readings1 assignment1 plugin

5 videos Total 42 minutes

Module 4 Introduction 1 minute
Strategy to Innovation 11 minutes
Fuzzy Front End of Innovation 10 minutes
Ideation and Creativity 8 minutes
Barriers to Creativity 11 minutes

2 readings Total 20 minutes

Module 4 Overview 10 minutes
Module 4 Readings 10 minutes

1 assignment Total 30 minutes

Customer Driven Innovation Strategy Quiz 30 minutes

1 plugin Total 15 minutes

How was the course? 15 minutes

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Instructor

Instructor ratings

(21 ratings)

Ravi Mehta

University of Illinois Urbana-Champaign

5 Courses 43,867 learners

Offered by

University of Illinois Urbana-Champaign

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Reviewed on Oct 26, 2024

Very interesting course i would recommend it for anyone who wants to learn more about Customer centricity

Reviewed on Jan 9, 2024

Great course, easy to digest and with a lot of generally useful insights.

Reviewed on Sep 18, 2024

Right emphasis on understanding customer, and applying creativity to solve their problems; however creativity can be a mysterious process that cannot be formalized.

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