Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture.
Innovation for Entrepreneurs: From Idea to Marketplace
Innovation for Entrepreneurs: From Idea to Marketplace
This course is part of Entrepreneurship: Launching an Innovative Business Specialization
Instructor: Dr. Thomas J. Mierzwa
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42,709 already enrolled
Gain insight into a topic and learn the fundamentals.
700 reviews
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
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Skills you'll gain
- User Research
- Product Development
- Team Management
- Business Strategies
- Product Testing
- Technology Strategies
- Commercialization
- Product Planning
- Team Motivation
- Market Research
- Customer Insights
- Innovation
- Product Strategy
- Market Opportunities
- Business Modeling
- New Product Development
- Value Propositions
- Entrepreneurship
- Team Building
- Design Thinking
- Skills section collapsed. Showing 10 of 20 skills.
Details to know
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Assessments
6 assignments
Taught in English
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Build your subject-matter expertise
This course is part of the Entrepreneurship: Launching an Innovative Business Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 5 modules in this course
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and commercialization.
What's included
10 videos9 readings1 assignment
This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges of planning, conducting, and analyzing customer interviews are also discussed.
What's included
8 videos1 reading1 assignment
This module explores the commercialization process with an emphasis on research-based product planning and market segmentation.
What's included
9 videos1 reading1 assignment
This modules introduces key principles of product (or service) prototyping and testing, and highlights tools to use in these activities.
What's included
10 videos1 reading1 assignment
This modules addresses how to find, hire, and motivate your employees.
What's included
6 videos2 readings2 assignments
Earn a career certificate
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Showing 3 of 700
DT
Reviewed on Aug 25, 2022
Nice to explore the Innovation for Entrepreneurs: From Idea to Marketplace
DS
Reviewed on May 27, 2020
Course design is really good. All the speakers have given good inputs which are very much needed for entrepreneurs to convert their ideas into the market place.
AP
Reviewed on Mar 13, 2020
Nice learning experience with this course.Seeing forward to use the knowledge attained from this course in real life situations.
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