Master Marketing Strategy: Analyze, Design & Evaluate

This course is part of Marketing Fundamentals and Strategy Case Studies Specialization

Instructor: EDUCBA

Access provided by IT Education Association

5 modules

Gain insight into a topic and learn the fundamentals.

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

5 modules

Gain insight into a topic and learn the fundamentals.

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Define vision, mission, and objectives to align strategies with customer needs.
Apply SWOT, PESTLE, and Geo Assessment to evaluate business environments.
Design and assess brand campaigns, budgets, and marketing performance metrics.

Skills you'll gain

Details to know

Shareable certificate

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Assessments

19 assignments

Taught in English

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Build your subject-matter expertise

This course is part of the Marketing Fundamentals and Strategy Case Studies Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 5 modules in this course

Analyze, Design & Evaluate is a comprehensive case study-driven program designed to help learners understand, apply, and evaluate core principles of modern marketing. Through real-world corporate scenarios, you will explore how to define vision and mission, set measurable objectives, and design strategic initiatives that align with customer needs.

The course emphasizes brand development—covering equity, identity, awareness, and trust—while also applying analytical tools like SWOT, PESTLE, and Geo Assessment to evaluate environments effectively. Learners will design impactful digital and tangible campaigns, allocate budgets strategically, and assess outcomes through evaluation and impact analysis. By the end of this course, participants will be able to analyze brand value, design customer-centric strategies, and evaluate marketing performance for sustainable growth.

This module introduces the foundations of marketing strategy, including corporate vision, mission, and structured frameworks. Learners gain insights into functional and technology solutions that align organizational goals with customer value.

What's included

9 videos4 assignments

9 videos Total 74 minutes

Intro to Course 7 minutes
Intro to Marketing 12 minutes
Course Overview 6 minutes
Vision and Mission Statement 10 minutes
IRIC Nileposts 6 minutes
Force Multiple 9 minutes
Transformation Suite 9 minutes
Functional Solutions 6 minutes
Technology Solutions 8 minutes

4 assignments Total 60 minutes

Graded-Foundations of Marketing & Strategy 30 minutes
Course Introduction and Marketing Basics 10 minutes
Vision, Mission, and Core Frameworks 10 minutes
Business and Functional Solutions 10 minutes

This module focuses on setting clear marketing objectives and building insights through structured observations, marketing initiatives, and the Brand Matrix to strengthen brand positioning.

What's included

6 videos3 assignments

6 videos Total 47 minutes

Objective 7 minutes
Key Observations 10 minutes
Key Observations Continue 7 minutes
Marketing Initiatives 8 minutes
Brand Matrix 12 minutes
Brand Matrix Complements 4 minutes

3 assignments Total 50 minutes

Graded-Strategic Insights and Observations 30 minutes
Setting Objectives and Key Observations 10 minutes
Marketing Initiatives and Brand Matrix 10 minutes

This module explores brand equity, identity, awareness, and customer experience to build trust, differentiation, and long-term brand value in competitive markets.

What's included

4 videos4 assignments

4 videos Total 34 minutes

Brand Pedigree-Equity-Valuation 8 minutes
Brand Identity-Image-Awareness 8 minutes
Brand Cognizance Visualization Appreciation 8 minutes
Brand Experience Trust Parity 10 minutes

4 assignments Total 60 minutes

Graded-Building and Enhancing Brand Value 30 minutes
Brand Pedigree and Equity 10 minutes
Identity, Awareness, and Cognizance 10 minutes
Brand Experience and Trust 10 minutes

This module develops skills in creating marketing plans, conducting audits, and applying strategic tools such as SWOT, PESTLE, and Geo Assessment to evaluate market environments effectively.

What's included

8 videos4 assignments

8 videos Total 76 minutes

Marketing Plan 5 minutes
Marketing Audit 8 minutes
Marketing Audit Continue 8 minutes
Geo Assessment Profile 11 minutes
Swot Analysis 14 minutes
Pestle Analysis 10 minutes
Marketing Triad 6 minutes
Initial Marketing Blitzkrieg 14 minutes

4 assignments Total 60 minutes

Graded-Marketing Plans and Environmental Analysis 30 minutes
Planning and Auditing the Marketing Strategy 10 minutes
Analytical Tools for Market Assessment 10 minutes
The Marketing Triad and Initial Blitzkrieg 10 minutes

This module emphasizes execution through digital and tangible campaigns, efficient budget allocation, performance evaluation, and impact analysis to ensure marketing success.