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ESSEC Business School

The fundamentals of hotel distribution

In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain. Acknowledgements: Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (Image-In), Gregory Halidy (Triplay)

Status: Web Analytics
Status: Hospitality
Course19 hours

Featured reviews

BL

5.0Reviewed Apr 10, 2020

Really helpful for my career as i am working in hospitality. Clearly video and conprehensive syllabus. Thank you very much instructor Peter O' Connor.

TM

5.0Reviewed Jan 30, 2024

I recently completed the course on "The fundamentals of hotel distribution" and as someone with 3 years experience in the hospitality industry, I found it to be quite enlightening.

RC

5.0Reviewed May 3, 2020

A general knowledge about the different channels of distribution of a hotel in the market. What they are, the challenges and suggestions for an optimum management.

KS

5.0Reviewed Apr 5, 2021

Gained an in-depth knowledge on Hotel Distribution and how best a hotel can work with an OTA.Special Thanks to our Learned Instructor Mr.Peter O'Connor.

SR

5.0Reviewed Feb 24, 2019

Excellent course that can help any beginner hotelier to get familiar to the available hotel distribution options and then understand how to maximize returns through it.

YL

5.0Reviewed Mar 7, 2017

Very good course. Great overview on Hotel distribution from many perspectives. Balances well the pros and cons of the various channels. Good essays as well

GD

5.0Reviewed Jan 20, 2021

A great course that helps understand the hotel distribution strategy & plan of action for selling rooms profitably through a variety of channels

ZC

5.0Reviewed Jun 4, 2022

it was an excellent course, after going through this , i have learned a lot of new attributes which can be utilised to increased the revenue of hotel.

MP

5.0Reviewed Feb 6, 2016

Very detailed and easy to understand lectures, that discover complicated inside of hotel industry in a simple way. Great professors made my pleasant learning experience.Thank you so much!

JR

5.0Reviewed Sep 5, 2018

You need to take this course to better understand why revenue is such an important thing to implement at a hotel. This course guides you on basic things that will help at better managing a hotel

MN

5.0Reviewed Jun 22, 2020

Was Challenging in the beginning but that pushed me to concentrate more and work harder. Both tutors were excellent. Looking forward to the next Course!

TD

5.0Reviewed Dec 20, 2017

The Course widened my knowledge about Hotel chains, Marketing strategies and OTAs as effective partners. Thank you coursera for such wonderful opportunity.

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