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Product Management: Initial Product Strategy and Plan

A Product Manager’s role in an organization is to drive product strategy development and implementation. They effectively engage with stakeholders to transform how an organization does business through high-impact product solutions. This course will provide an overview of the Product Management Lifecycle. You will then learn about the Product Conceive and Plan phases in detail. You will discover tools and techniques used in product concept identification. In addition, you will acquire skills to work with SWOT analysis and the Product Concept document. The course also prepares you to establish a team and develop a project charter. Hands-on labs will help you practice working on market and solution analysis using a Market Requirement Document. You will also investigate a product business case and perform a financial analysis. Throughout this course, several product management experts will share their insights and experiences in product management. Practice quizzes and graded quizzes will test your knowledge. You will be able to apply the concepts learned in the course in a final project. This course is suitable for anyone who aspires to apply for product management jobs and understand various lifecycles used in product management, including agile. It does not require any prior degree.

Status: Agile Product Development
Status: Product Strategy
BeginnerCourse18 hours

Featured reviews

JB

4.0Reviewed Dec 30, 2024

Very logical information, but the tests sometime utilize information from the next module.

S

5.0Reviewed Dec 2, 2024

The course content was comprehensive and well-structured, making complex topics easy to understand.

EM

5.0Reviewed Sep 16, 2025

Excellent road to Product Management boulevard!!!

L

5.0Reviewed Nov 16, 2025

"The course provided clear and practical knowledge that directly supports my career goals

CA

5.0Reviewed Dec 30, 2024

The course was very challenging, however it laid the foundation of the responsibilities for a product manager to do his/her job.

AD

5.0Reviewed Jul 24, 2025

Very Good Conceptual Training Course particularly when someone comes from industry experience and looking ahead to map the practices with real world scenarios

JG

5.0Reviewed Jun 5, 2024

Very comprehensive overview of the conceive and plan phases in project management

VS

4.0Reviewed Feb 11, 2024

Very Fast Paced, I believe each module could do with infographic content, like a tree diagram of each process and sub-process as it gets difficult to keep track of the steps as the course progreses.

IL

5.0Reviewed Nov 6, 2025

good materials, love the experts contribution in the course

BB

5.0Reviewed Nov 19, 2024

This course was very informative and provided me with opportunities to practise what i have learned.

All reviews

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