GA Goal Tracking & Setup

This course is part of multiple programs.

Instructor: Hurix Digital

Access provided by Masterflex LLC, Part of Avantor

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Accurate conversion tracking is key to data-driven marketing, enabling smarter campaign optimization and decision-making.
Distinguishing revenue transactions from action-based goals is vital for complete website performance measurement.
Correct goal setup and verification ensures reliable data collection to support strategic business decisions.
Web analytics success requires linking technical implementation to clear, measurable business objectives

Skills you'll gain

Transaction Processing
Web Analytics and SEO
Google Analytics
Web Analytics
System Testing
Data Validation
Verification And Validation
Marketing Analytics
Marketing Effectiveness
Performance Metric
Goal Setting
Skills section collapsed. Showing 9 of 11 skills.

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 assignments¹

AI Graded see disclaimer

Taught in English

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This course is available as part of

When you enroll in this course, you'll also be asked to select a specific program.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

Master the foundation of web analytics conversion tracking that drives marketing success. Every click, every page visit, every customer action tells a story - but only if you know how to track it properly.

This Short Course was created to help digital marketers accomplish accurate conversion measurement and goal tracking in Google Analytics. By completing this course, you'll be able to confidently set up conversion tracking systems that capture meaningful business outcomes and provide actionable insights for campaign optimization. By the end of this course, you will be able to: Recognize and differentiate between transactions and goals in web analytics contexts. Apply setup wizards and verification processes to create destination-based conversion goals. This course is unique because it combines foundational analytics concepts with hands-on implementation experience, ensuring you can immediately apply these skills to real marketing campaigns. To be successful in this course, you should have basic familiarity with websites and an understanding of marketing objectives.

Learners will master the fundamental concepts that form the foundation of web analytics conversion tracking by understanding the critical differences between transactions and goals.

What's included

3 videos1 reading1 assignment

Learners will implement hands-on conversion tracking by creating destination-based goals in Google Analytics and validating their accuracy through systematic testing procedures.