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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois Urbana-Champaign

4.5
stars
3,350 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

RR

Jul 29, 2019

This course helps in getting me familiar with data analysis techniques and data visualization.The quizzes and videos help in getting a comprehensive knowledge of the course.

IN

May 2, 2020

The Course gave me useful insights into data analysis, but there was missing information in the lectures about the 5 main data analyzing techniques. Overall I had great experience

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176 - 200 of 719 Reviews for Digital Marketing Analytics in Practice

By Taferant K

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Nov 10, 2015

It was very interesting to understand more the analytic and now this part of my business.

By Nadia P

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Oct 24, 2020

Thank you so much to Kevin Hartman and the Coursera Team. Digital Marketing demystified!

By Golam M M A

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Jun 22, 2020

Great course! I find the course material very helpful to explore data analytics better.

By Joe F

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Jul 9, 2018

This was an extremely interesting class and Professor Hartman was absolutely fantastic!

By Amilcar J L R

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May 28, 2021

Excellent introduction to data analysis and very good references and support readings.

By Salma A

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May 21, 2019

its really interesting to get involved in this course. its very useful to me.

Thank you

By Gustavo A P

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Nov 16, 2020

Great insights of Marketing Analytics and its practical application and implications!

By Mauricio P

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May 25, 2017

Great content material. Presenter was very engaging and visual aids were on the spot.

By Halide V

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Mar 13, 2021

It was so great to take this course! I have learned a lot about marketing analytics!

By Tanjim R

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Jun 30, 2020

Fantastic course, great distribution of content, and an amazing teacher. Thank you.

By Roshen S

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Apr 28, 2016

Great content and well presented by the lecturer connecting to the previous module.

By Rumanti D P

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Nov 22, 2020

very well delivered, course materials and topics are updated, i am very satisfied!

By Cristhian S M A

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Apr 30, 2021

Great material, videos, reading... etc.

Thanks to all the team behind this course!

By Mialy A

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Sep 17, 2017

Really impacting and a lot of powerfull clues explaining by the professor Hartman

By Hadeer E

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Jan 5, 2024

tremendously useful course and a geniues instructor, highly recommended course.

By UDAY P

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May 15, 2020

excellent content, gave competent insights about the digital analytics and world

By Andres P

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Jul 9, 2018

This is an amazing course! I like every course in this specialization until now.

By Sabrina W

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Dec 12, 2016

Very good course, give a practical knowledge about digital marketing analytics !

By Hiroany D V C F

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Jun 11, 2020

very good course, the instructor very organized in his explanations, I liked it

By Gopakumar V S

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Nov 12, 2017

It is very helpful more the beginners, to know the basics of digital marketing.

By Fausto O

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Nov 22, 2016

Great content! With great teacher and great articles. Loved Avinash's articles!

By Madhu M

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Jun 5, 2017

Great Course Great Insights. A must to get a better grip at Digital marketing.

By Andrea R

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May 4, 2016

Excellent! The way the Professor explains the opics is very clear and engaging

By Gabriel N O

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Nov 16, 2018

Great Course !! Analytic tools , processes and practices very well explained.

By Amr A

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Nov 28, 2016

Very good material, it added to my knowledge for sure, I recommend taking it.